At the heart of nearly every professional sales process is the pitch. When done right, it’s one of the single most effective tools in a salesperson’s arsenal. When done wrong, it’s like watching the lion hunt the gazelle, because in the end, you just feel bad for the gazelle. But what if there were a way to know the secrets of the presentation? To really be able to nail the pitch every time, with the confidence of a seasoned professional? On this episode of The Sales Engagement Podcast, we talk with Brian Burkhart. Brian is the Founder & Chief Word Guy at SquarePlanet Presentations. What we talked about: What makes a great presentation The mistakes that people often make when giving bad ones Why sometimes you should just walk away from a prospect. The importance of knowing your core values and how those inform your presentations For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.