Episode Summary There are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy?  In this episode of the Sales Hacker podcast, our host Sam Jacobs welcomes Mariana Cogan, the CMO of People.ai. They talk about why buying needs to be a team sport, why forecasting won't lead to the growth you need, and the importance of diversity in technology. Guest-at-a-Glance 💡 Name: Mariana Cogan 💡 What she does: She's the CMO of People.ai. 💡 Company: People.ai 💡 Noteworthy: Mariana is known for building strong alignment with sales. She's also a committed advocate of diversity inclusion and founded the Hispanic ERG resulting in building the best teams and bringing different lenses to the C-suite. 💡 Where to find Mariana: LinkedIn