The Shinah Show Shinah Chang

I’m taking a little break from the Podcast and here’s why… “This is the scariest thing I’ve ever done and I’m terrified.” - Shinah
FIRST: Crooked Calligraphy is NOT going anywhere
In fact, I’ve created a brand-new FREE CALLIGRAPHY STYLE MONTH for March 2024. 
✍️ So, if you want free lessons on how to think about style BUILDING BLOCKS, so you can level-up your CONFIDENCE and go after truly dreamy clients… SIGN UP RIGHT HERE. 

SECOND: I am taking time to start something new
And I don’t know exactly what it is yet. 
What I do know is that this new branch of my business will: 
Help you to move towards a life that FEELS TRUER to yourself Take up my Thursdays and Fridays from here on (so calligraphy will be Mon-Wed only)Be raw and messy and exciting and will involve some kind of weekly PODCAST or BLOG-type sharing👉 I don’t even know what I’m selling yet in this new business, but if you wanna come along for the ride, come follow me on my Personal IG @shinahchang 
THIRD: Thank you for your support on this journey
This podcast means so much to me, I’m so THANKFUL that you’re here, and I hope you’ll continue with me on this weird ride called life. 😉

Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing!
There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don’t need to do EVERYTHING when you’re first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I’m here to tell you what they are!).
In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We’ll cover:
Why developing your brand identity FIRST will make everything else infinitely easierThe art of crafting your online presence via a website (and all things social media)The “who/what/where” of finding your ideal clienteleHow to keep customers using the “5 P’s” A Cliff’s Note’s version of the beast that is EtsyI promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too!
Read a Blog version of this Podcast right here!

RESOURCES:
Check out Episode 52 if you're a brand new beginner HERE!!
Wanna hear more about the Pros & Cons of Etsy?? I break it all down in Episode 77!

FOLLOW SHINAH: 
Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

I’m de-mystifying the legal & financial steps to officially setup your calligraphy or art business.  “I promise, by the end of this episode, this stuff will feel less overwhelming and more DOABLE.” - ShinahIf you’ve ever dreamed of making money with your art, but this scary logistical stuff is what’s stopping you, grab a notepad ‘cause we’re getting into the nitty gritty!
LEGAL SETUP
Choosing a Business NameDeciding on a Legal Structure: Sole Proprietorship v. LLC v. S-CorpEvaluating permits using my “Top-Down” SystemFINANCIAL SETUP
Separating business & personal financesTracking & Invoicing SoftwareBare Minimum ContractsBusiness Insurance - General and “Day Of”Sales Tax ConsiderationsRead a BLOG version of this podcast right here.

OTHER RESOURCES
EPISODE 52: The Easiest Way to Start a Business - If you are BRAND-NEW and want to start with a more casual "Beginner Business” Contract Template for CalligraphersPath to a $79K Calligraphy Biz FREE GUIDE ---
FOLLOW SHINAH: 
Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Betcha didn’t know I was a huge fantasy nerd🤓… and other (maybe) interesting facts 
In today’s light-hearted episode, I share 13 things you probably didn’t know about me!
Including:
The 21 countries I’ve traveled toThe martial arts black belt I never use…What I do in my 40s that I would NEVER DARE to do in my 20sHopefully you feel like you know me a little better. If there’s anything that surprised you, or that you can relate to… DM me on Instagram and let me know!
(Oh and here’s the brand-new Crooked Calligraphy website that I was obsessively working on today)
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FOLLOW SHINAH: 
Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What could you accomplish if you no longer feared failure?

"I’m more open than ever to feeling it ALL… success, disappointment, shame, and extraordinary gratitude." - Shinah
If you go after something brave and a little unusual… you WILL face failure and disappointment. 


Here’s what I do so that those feelings make me stronger, instead of crushing me:


Three PRACTICAL things I do to re-frame thoughts of failure, andThe ONE PERSPECTIVE SHIFT I keep coming back to that helps me embrace all of life, the good and the uglyBecause the confidence that comes from being “successful” is a conditional and fragile thing… especially when compared to the quiet POWER of being willing to fail.

Link to Episode 215 of the "We Can Do Hard Things" Podcast
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FOLLOW SHINAH: 


Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:


Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

"I made more money than my husband, for the very first time in my life... with calligraphy!" - Priscilla Basilio, Crooked Calligraphy Student

Today, I’m interviewing someone who went from: 
Not knowing anything about calligraphy... toBringing in more money with her calligraphy business last December than her husband did with his full-time job! Priscilla of Priscilla Basilio Design Studio  has SUCH an inspiring story to share. ✨ She never imagined she could own a business, let alone grow it to replace her full-time income-  and our calligraphy and business courses are what helped her along the way. ✨

Join me as I hear all about her journey and how she went from not even knowing what calligraphy was (!!!!), to finally beating her husband in monthly income 😏, and what her future has in store!

"They were literally life-changing. If you're curious at all about learning calligraphy, just take Shinah's courses - you won't regret it!" - Priscilla
Priscilla's IG @priscillabasilliodesignstudio

 ✍️ Our Signature Calligraphy Courses & Bundle are available to purchase RIGHT NOW!!✍️
Modern Calligraphy 101, Modern Calligraphy 201 & our Pro Bundle are open for enrollment until Friday, January 26th at 11:59PM PDT!
The Pro Calligrapher Bundle gives you everything you need to go from complete calligraphy beginner, to developing a signature style, to SELLING your calligraphy so you can start to bring in some fun side income.  Come check them out 👉 👉  HERE!

FOLLOW SHINAH: 
Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy---
SUBSCRIBE:
Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!