Episodes
A few years ago, Betty blew my mind when she shared the following metaphor:   “If you think about the fundamentals of a palette, you really just need the three basic colors - red, yellow and blue.   And if you have those three colors, you can make a thousand, millions different shades, all shades come from those three colors.   So bringing that parallel to talent, we just need what you already have, the shades that you already have to make a thousand different beautiful possibilities.” ...
Published 03/10/24
In this episode: The 6 stages to building a successful thought leader business and personal brand  How to level up to the next level and what to consider for the stages ahead    THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets you become known for your unique thought leadership, your...
Published 03/03/24
In this episode: Doing this work because it matters to you You got people to help, you got work to do Going first, even before you feel qualified   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at...
Published 02/18/24
In this episode: How to start planning your 2024 Thought Leadership Strategy What my 2024 Thought Leadership Strategy is   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do ✨ And...
Published 02/11/24
In this episode: Feeling like you're good at what you do... But you're not the best How to become known even despite feeling not good enough Thought leadership is a skill you can develop and hone   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets you become known for your unique thought...
Published 02/03/24
In this BONUS episode, you'll hear a replay of an interview that I did for the Personal with Money Podcast, hosted by Michael Kim. "Are you creating a career you're truly proud of? Or is it based on what your parent's expect from you? Cheryl Lau, a coach for aspiring thought leaders, shares her story on how she had to quit Law School AND her PhD, to create a career and business she was truly PROUD of. In this conversation you'll learn: 1) How to have the courage to leave a career...
Published 01/23/24
In this episode: Thought leadership vs thought followership Using client scenarios to develop your thought leadership versus maintaining client confidentiality Are you really a thought leader if you have to call yourself a thought leader?   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets...
Published 01/21/24
In this episode: Thought leaders share their thoughts, ideas, story, etc to help others and make the world a better place The mindset/identity of being a thought leader Adding value to your audience and showcasing depth and caliber in your content   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work...
Published 01/14/24
In this episode: My 2023 lowlights My 2023 highlights   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do ✨ And ultimately set yourself up for making your 1-3 year dreams a reality Get...
Published 01/08/24
[NEW MASTERCLASS] How to be Prolific and Consistent (On just 0-2 hours a day) Sign Up Link: https://cheryltheory.lpages.co/prolific/ 
Published 01/05/24
In this BONUS episode, you'll hear a replay of an interview that I did for the Own Your Voice Podcast, hosted by Rae Fung.   "Join Rae for a candid conversation with one of Rae’s earliest internet friends, Cheryl Lau, who is a fellow coach and a podcaster. Cheryl opens up about her earlier experiences of loneliness and how it led her to becoming someone she no longer recognised. She shares never heard before stories from her 5 year long-distance relationship and honest reflections from the...
Published 01/02/24
In this episode: My definition of "community" and what this looks like in my business  Being a leader for your community Building a body of work that showcases your unique style of leadership   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets you become known for your unique thought...
Published 12/31/23
In this episode: Conveying the value of working with you Answering the question "Why is NOW the best time to work with you?"  What I'll be doing in my marketing moving forward    THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program This is THE room to: ✨ Start putting in the reps to create your thought leader career ✨ Build a body of work that lets you become known for your unique thought leadership, your...
Published 12/24/23
In this episode: My Spotify Wrapped 2023 Results and podcast statistics thus far in the year  What worked and didn't work for my podcast in 2023 My plan of action for growing the podcast in 2024   Notable Timestamps: (00:00) Introduction (03:07) My Spotify Wrapped results (04:13) My podcast stats from Libsyn (06:25) Episode titles with measurable results seem (09:10) Writing quality content (10:21) The quality, depth, and caliber of your content (11:43) How I became known for "side...
Published 12/17/23
I first connected with Kim online when we both started our coaching businesses several years ago.   Since then, a lot has changed for both of us, but one of us has continued with coaching while the other has made a drastic pivot into an entirely different arena.   Even though Kim was running a successful coaching business, she ultimately decided to stop coaching altogether to pursue another set of skills and passions.    Today, she is an award-winning food blogger and content creator,...
Published 12/14/23
When I first met Janice online in late 2020, I was instantly impressed with how she carries herself with confidence and poise. At the same time, I also admired the way she thinks about entrepreneurship as a young millennial.    I knew very quickly that I wanted to invite Janice to my podcast.   So, Janice was actually one of our first guests on the show (Previously known as The Side Hustle Club).    Some highlights from episode 25 of the podcast include:   Janice's decision to dive...
Published 12/12/23
I first met Shubham at a local event discussing mental health for entrepreneurs. Shubham reached out to me after the event to ask me some questions about starting and growing a podcast, but the conversation then turned into me learning a lot more about Shubham’s career journey.   In just the short span of 75 minutes, I learned about his story, his values, and how he chose the unconventional over what was perceived to be stable, traditional, and expected.    At that moment, I realized that...
Published 12/10/23
In this 3-part series: Part 1: My career journey Part 2: My thought leadership & business journey  Part 3: My vision and plans for the next 1-3 years    Notable Timestamps: (00:00) Introduction (03:57) What I want to be known for moving forward  (05:07)The skills and muscles I want to build in 2024 (09:56) My business goals for 2024 (10:57) My overall goals for 2024 (11:45) How I plan to grow my podcast monthly downloads (14:26) How I plan to enroll new peeps into the upcoming...
Published 12/03/23
In this 3-part series: Part 1: My career journey Part 2: My thought leadership & business journey  Part 3: My vision and plans for the next 1-3 years    Notable Timestamps: (00:00) Introduction (18:05) Rebuilding my belief as an entrepreneur (22:20) Learn to master a few key things (23:46) Prioritizing multiple areas of your life, career, and business (25:10) Your energy matters (28:10) Consuming too much information  (29:10) It’s easy to NOT be a thought leader (30:20) One...
Published 11/28/23
In this 3-part series: Part 1: My career journey Part 2: My thought leadership & business journey  Part 3: My vision and plans for the next 1-3 years    Notable Timestamps: (00:00) Introduction (27:17) Building my online presence and coaching business (29:07) Our stories and lived experiences help people (33:05) Priorities can change (40:41) I created that   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Join us in the Thought Leader Club - A 4-month weekly 1:1 and community...
Published 11/19/23
In this episode: An exercise from inside The Thought Leader Club and how it stretched my creativity  Thought leadership insights + lessons from (G)I-DLE (aka my favorite kpop group) How to think about your own body of work and thought leader career    THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do For details and to apply https://cheryltheory.com/program/  ...
Published 11/05/23
In this episode: I was planning on skipping this episode and missing a week of the podcast... Here's how I got myself out of this rut  How I planned what to talk about in this podcast episode  The thought process behind how to speak to my audience about my program    THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do For details and to...
Published 10/25/23
In this episode: My story of continuing to show up online despite experiencing judgment, unkind comments, and harrassment The difference between good thought leaders and exceptional thought leaders  What to do if you're struggling with the thought of "But I'm not a thought leader..."   THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do For details and to...
Published 10/22/23
In this episode: How I made the decision to rebrand my podcast and the future direction of my business Your 1-3 year dreams and goals  If you're feeling comfortable right now and your goals don't feel urgent    THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do For details and to apply https://cheryltheory.com/program/  FREE...
Published 10/17/23
In this episode: The difference between a prestigious-only vs a prestigious AND proud thought leader career 16x prompts and exercises (inspired by the brand new curriculum inside The Thought Leader Club) to help you start planning your thought leader career    THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM: Build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do For details and to...
Published 10/09/23