Today I’ve got an awesome story for you — on the one hand, it’s about matching your interests and skills with a hungry market, but maybe more importantly it’s about documenting your work. When you do those two things, like Craig Odem has, you start to see some fun results. I found Craig through the Side Hustle Nation Facebook group; he’s a pastor in Tennessee but as a side hustle he sells plants out of his backyard. Craig’s backyard nursery does around 10k in sales every year, which is awesome. But where things get even more interesting is when you factor his Savvy Dirt Farmer YouTube channel. Craig started his YouTube channel in early 2021. It’s already hit 1 million views and is starting to bring in some pretty significant revenue on its own via multiple revenue streams. Tune in to The Side Hustle Show interview to hear: how Craig came up with the idea to sell plants how he is growing and selling plants what he’s done to grow his YouTube channel Full show notes