Our resident Certified Sex Therapist, Marina Voron, gets asked this question by couples A LOT. “How often should we be having sex?” For most couples, it seems once a week is a healthy target. Why? The focus on frequency of sex is really about making it a habit. Once a week seems to be often enough that couples can get into a routine and have consistent enough opportunities to make it happen. When sex happens less than once a week, it can start to feel high stakes and pressured, since it doesn’t happen “a lot.” We look for “perfect sex” and are easily disappointed if expectations aren’t met. This can kickstart a cycle of negativity around sex and physical affection, making it increasingly challenging to reset. Be sure to listen to this week’s episode to learn more about how to prioritize sex and establish your own routine.