The Small Market Radio Podcast Jay Mitchell

Johnny Schad, along with Debbie Kribell, is the second generation of leadership at SMARTS Broadcast Systems, probably the most popular traffic/billing/automation company among small-market broadcasters. Headquartered in Emmitsburg, IA, where the Schad family had the radio station that got John and Jan Schad thinking that there must be some way of using computers to make traffic and billing easier. Today, SMARTS has a wide range of products for local radio stations, and Johnny has his finger very much on the pulse of small markets.

After Jay Mitchell talks with Johnny, he weighs in on the dangers and uncertainties of the reopening process, and what local radio can do to keep people healthy.

Show Notes

SMARTS Broadcast Systems website

Adams Radio Group CEO Ron Stone is the driving force behind the recent “Radio Cares” radiothon, which raised over $500,000 to feed those put at a disadvantage by the pandemic. Host Jay Mitchell gets an update from Ron about Radio Cares, and what lies ahead for independent radio broadcasters.

Show Notes



* Adams Radio Group website

* Ron’s direct line: 952-232-0876

* Independent Broadcasters Association webpage



This podcast is sponsored by sales consultant Pat Bryson. CLICK FOR DETAILS

National business has always been a problem for small market broadcasters, but Devon Shuman wants to change that. She’s the senior VP of sales at Gen Media Partners and she has a real passion for small market radio. She shows that off in our interview …. and tells us about signing a new radio advertiser you won’t believe.

Also in this episode, host Jay Mitchell talks about a worldwide pandemic problem that can be solved locally, one community at a time.

Show Notes



* Gen Media Partners website

* Devon’s email



This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS

Lou Vito is about as wired in as you can get. The owner of four stations and an active website in Bellefontaine-Urbana, OH, he’s in touch with dozens of broadcasters every single day, and as much as anybody, he has his finger on the pulse of small-market radio. In this episode, Lou shares with us what he is doing to keep advertisers – and get new ones – in the midst of the pandemic.

Host Jay Mitchell also offers a brief commentary on that morning team in Idaho that encouraged their listeners to defy their state’s stay-at-home order.

Show Notes



* Lou’s website

* Call Lou: 937-592-1045



This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS

In this episode, we talk with a true idea factory. Dick Teimer is the guy behind the popular Time Capsule radio feature, and as such he is in constant touch with creative broadcasters all around the continent — and he shares with us some of their best ideas. They are sure to get you thinking about new ways to serve your listeners during these home-bound days — one of which should be the Time Capsule feature itself, which Dick is offering free (as long as you don’t compete with an existing client) during the pandemic.

Show Notes



* Time Capsule info, demos, support

* Dick Teimer’s phone number: 800-T-CAPSULE (800-822-7785) CORRECTED NUMBER



This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS

A couple of weeks ago, The Small Market Radio Newsletter sponsored a couple of “Idea Swap” webinars, in which about 100 broadcasters each time shared ideas about coping with the COVID-19 pandemic. Continuing from our 4/22 episode, host Jay Mitchell picks some highlights – some ideas you might have missed the first time around, but that are worthy of your reconsideration.

You can find audio for the full webinars here.

This podcast is sponsored by Lawson Productions — high-quality, affordable, reliable, and fast-turnaround radio commercials, promos and sweepers. CLICK HERE FOR DETAILS