When Shopping and Entertainment Collide
Listen now
Description
In Indonesia, consumers began mixing together several orders of McDonald’s soft serve ice cream into a dessert mashup. Videos of this quirky development quickly went viral, and the trend spread to Thailand. Rather than worry about losing control over its carefully crafted image, McDonald’s encouraged the activity by creating an online video ad campaign around their customers’ videos. Welcome to the crazy world of shoppertainment, which BCG projects will grow into a $1 trillion market in Asia by 2025.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
More Episodes
Responsible investing goes back decades or even longer if pronouncements in the Old Testament and Qur’an are considered. Environment, social, and governance goals have become embedded in corporate strategy, even if the acronym ESG has become polarizing. Tim Mohin, director of climate and...
Published 04/10/24
Published 04/10/24
The original BRIC acronym came to life in 2001 to describe the untapped economic potential of Brazil, Russia, India, and China. This informal grouping of nations has since coalesced into a rising economic force, especially since the entry of South Africa in 2010 and Egypt, Ethiopia, Iran, and the...
Published 03/27/24
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
