119 episodes
The Social Launch Leslie McDermid: Social Media Strategist, Online Marketing, Blogger
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- Business
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4.4 • 13 Ratings
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Are you frustrated with social media marketing? Or maybe you don't understand how to use some of the social media platforms? Social media takes work but implementing quick tips daily can help launch your social media into success. Leslie McDermid with The Social Launch brings social media tips, tools and strategies to implement into your marketing strategy and improve your online presence. Leslie discusses Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, as well as visual marketing tips, advertising options and more.
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Using Social Media to Put Yourself Out There
This week, I discuss how to use social media to put yourself out there on social media and put a face to your business.
Topics discussed:
Writing thoughtful captions and sharing stories.
Using video and the stories feature.
Leaving thoughtful comments.
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Google My Business Listing- Do I have to Pay?
This week, I discuss claiming your Google My Business listing, and paying for Google.
Topics discussed:
How to claim your Google My Business listing
A story about a local business who didn't know they could edit their 'permanantly closed' GMB listing.
You don't have to pay for Google!
Links mentioned in this episode:
www.thesociallaunch.com
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Idea Generation Tools
This week, I'm sharing some idea generation tools if you're stuck not knowing what to post on social media, or you need blog post ideas, etc.
Links discussed:
50 social media post ideas https://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/
Promo Republic http://bit.ly/trypromorepublic
Quora https://www.quora.com
Answer the Public https://answerthepublic.com
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Instagram: Posts, Stories, Reels and IGTV
When you’re getting started on Instagram, or you’ve been using it for awhile but you’re a bit confused about the different ways you can share posts, here is a rundown. Today I discuss Instagram posts, Stories, Reels, and IGTV.
Topics discussed:
Instagram Posts
Instagram Stories and Highlights
Instagram Reels
IGTV
Links mentioned in this episode:
https://thesociallaunch.thinkific.com/courses/social-media-for-business use code april50 for 50% off Social Media Optimizer course!
https://www.socialmediamarketingtipscanada.com/instagram-posts-stories-reels-and-igtv/
https://business.instagram.com/blog/announcing-instagram-reels/
https://jasminestar.lpages.co/instagram-reels-checklist/
If you want more information about using social media for your business, check out the Social Media Optimizer course which walks you through the main platforms including Instagram, and includes helpful videos, tutorials and PDF downloads https://thesociallaunch.thinkific.com/courses/social-media-for-business. I’m in the process of updating this course with new updates and content, so because of that I’m offering a half off code until the end of April 2021, so if you’re reading/ listening in April 2021, go the the link, use code april50 and instead of paying $97, you’ll save almost $50, plus that gets you lifetime access, so everyone I create new course content you will have access.
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Creating a More Positive Facebook Newsfeed
This week, I share some quick tips to create a more positive Facebook Newsfeed. Every once in awhile, we might need to change up our content, or who we follow, so I share 3 ways to do that.
Links mentioned in this episode:
Create a More Positive Facebook Newsfeed blogpost https://www.socialmediamarketingtipscanada.com/create-a-more-positive-facebook-newsfeed/
Video tutorial https://youtu.be/9Fx39y0aHPU
How to Choose the Best Social Media Management Tool for Your Business https://www.socialmediamarketingtipscanada.com/best-social-media-management-tool-business/
My favourite content idea platform http://bit.ly/trypromorepublic
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Social Media as a Networking Tool
This week, I share some tips for using social media as a networking tool. I share some best practices for selling on social media, and some things not to do on social media.
People and Links mentioned in this episode:
Jess Dukes https://instagram.com/mrsdukesfitspo
Freebirds Mentorship for freelancers http://bit.ly/FreedomMentorship
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Customer Reviews
Perfect quick hit of advice
I love this podcast. It's short sweet and savvy. Can't lie I'm a bit of a podcast junkie. I love how to the point the social launch is.
What??
The announcer volume is perfect. Then the volume goes way down when host starts. Would love to hear but even with my volume all the way up I can’t hear? I have 30% hearing and I can hear other podcasts shows fine.
Great tips for busy business owners!!
I loved listening to Leslie's tips! Her podcast is packed with quick actionable insight that is easy to digest. Listening to hour long podcasts often means you get side tracked... Leslie's podcast is the PERFECT fit for business owners that juggle many hats!!!