The Social Media Takeaway - Louise McDonnell Louise McDonnell

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In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specifically for coaches and consultants aiming to scale their business in 2024. These 5 tactics are designed to establish coaches and consultants as trusted experts and achieve real growth in their businesses. We'll explore the unique challenges of marketing services compared to products, emphasizing the critical role of the service provider in delivering quality. Tune in to gain practical insights to help you navigate the changing world of social media and succeed in your coaching or consulting business.
Join the 5-Day Challenge: Turn Social Media into SalesThis challenge is designed to help you:
Streamline Your Strategy: Refine your social media plan to align closely with business goals.Enhance Engagement: Learn tactics to significantly increase user interaction and customer loyalty.Drive Results: Apply practical techniques to convert engagement into measurable saleIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

And please connect on social media and let me know what you thought of this episode!

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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

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In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. With more than twenty years leading the way in digital marketing, Andy is a seasoned expert in using Artificial Intelligence (AI) to enhance and innovate content creation and marketing strategies. 
Here are amazing key takeaways: 
AI-Enhanced Content Quality: Explore how AI can be used to dramatically surpass competitor content quality, making every piece more engaging and impactful.Persona-Driven AI Utilization: Discover the benefits of tailoring AI to produce hyper-targeted content that resonates deeply with specific audience profiles, enhancing both relevance and response rates.Gap Analysis through AI: Learn about the strategic use of AI for gap analysis to critically assess and refine content, filling in the missing pieces to meet and exceed audience expectations.AI as a Skills Leveler: Understand how AI democratizes content creation, enabling both novices and experts to efficiently produce high-quality content.Customizing AI for Authenticity: Andy discusses the importance of customizing AI outputs to maintain a brand's unique voice and avoid generic content, thus preserving authenticity and personal touch.This episode offers valuable insights into integrating AI into your strategy effectively. If you want to learn new innovative techniques in how you can use ChatGPT and AI to stand out in a competitive landscape, you won’t want to miss this episode! 
More about Andy: 
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Join the 5-Day Challenge: Turn Social Media into SalesThis challenge is designed to help you:
Streamline Your Strategy: Refine your social media plan to align closely with business goals.Enhance Engagement: Learn tactics to significantly increase user interaction and customer loyalty.Drive Results: Apply practical techniques to convert engagement into measurable saleIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

And please connect on social media and let me know what you thought of this episode!

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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

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In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep into the complexities of setting the right price and ensuring your services clearly communicate their value.
What You’ll Learn:
Strategies for Long-term Value: Discover how to think beyond immediate financial gains to focus on what your services truly offer your clients.Common Pricing Challenges: We discuss common pitfalls in pricing and offer structuring, and how to avoid them to improve your business.Insights on Pricing Your Services: Dr. Jo shares her approach to pricing—how to set a rate that not only reflects your worth but also sits well with you emotionally.Enhancing Value Perception: Learn techniques to enhance how clients perceive the value of your services, which can help justify higher rates.Whether you're just starting out or looking to refine your approach, this episode is packed with actionable insights to help you elevate your consulting or coaching business. Join us as we uncover the keys to effectively constructing and pricing your offerings to maximize your impact and success. 
More about Dr. Jo:
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Don’t forget to email Dr. Jo to get your own worksheet for the 5 Why’s: jo@joannecresswell.co.uk


Join the 5-Day Challenge: Turn Social Media into SalesThis challenge is designed to help you:
Streamline Your Strategy: Refine your social media plan to align closely with business goals.Enhance Engagement: Learn tactics to significantly increase user interaction and customer loyalty.Drive Results: Apply practical techniques to convert engagement into measurable saleIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

And please connect on social media and let me know what you thought of this episode!

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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

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In this episode of the Social Media Takeaway, Alina Nikishina and I dive into detail of personal and professional transformation. We discuss the barriers to success and how to overcome them through conscious action and self-awareness.
Alina Nikishina, a transformational coach and mentor for service-based entrepreneurs, shares her personal journey from her early life in Russia to becoming a certified public accountant in the United States, and finally to her transformation into a coaching role. Alina explains the principles of core transformation and hypnosis as tools for addressing subconscious self-sabotage patterns, enabling individuals to align their actions with their deepest desires. The conversation covers how subconscious beliefs formed in childhood can impact adult behavior and decisions. Alina also offers insights into recognizing and transforming self-sabotaging behaviors through subconscious work, ultimately leading to greater personal and professional fulfillment.


If you need further help reprogramming your subconscious for business success, head over to Alina and get 20% OFF your first session and mention this podcast when you reach out!

Also don't forget to subscribe to Alina's Sunday newsletter with more insightful content just like this! CLICK HERE


More about Alina:
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Join the 5-Day Challenge: Turn Social Media into SalesThis challenge is designed to help you:
Streamline Your Strategy: Refine your social media plan to align closely with business goals.Enhance Engagement: Learn tactics to significantly increase user interaction and customer loyalty.Drive Results: Apply practical techniques to convert engagement into measurable saleIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group

Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.
Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries.
In this episode of the Social Media Takeaway, I had the pleasure of interviewing An Coppens, a gamification expert with over 20 years of experience in creating behavioral change through games and play. An shares her journey from aspiring game designer to founder of Gamification Nation and Playearance.com. 
She discusses the power of gamification in change management, inclusivity in game design, and the psychology behind gamification.  An Coppens also highlights the importance of understanding the player's psychology for successful gamification and shares insights into designing games that are appealing and inclusive for diverse audiences. 


If you're interested in utilising gamification to enhance customer engagement, check out Playerence to subscribe to annual or monthly subscription and use my code Louise20 for 20% off! 


More about An: 
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Join the 5-Day Challenge: Turn Social Media into SalesThis challenge is designed to help you:
Streamline Your Strategy: Refine your social media plan to align closely with business goals.Enhance Engagement: Learn tactics to significantly increase user interaction and customer loyalty.Drive Results: Apply practical techniques to convert engagement into measurable saleIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group

Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Send us a Text Message.
Are you showing up as your best selves and prioritizing your well-being? Join us in this insightful episode with Emma Weaver, the founder of Mental Wealth International, as we delve into the importance of mental health first aid. 
In this episode, Emma shares her personal journey from young motherhood to pioneering mental health and suicide prevention solutions in the workplace. Her story emphasizes the significance of timely support, the inspiration behind Mental Wealth International, and the development of mental health first aid and toolbox talks for businesses. We also discuss utilizing AI for productivity and companionship, knowing the importance of community, and practical advice for managing loneliness, remote work, and social media with intentionality. Emma also offers insights into filling one's 'mental wealth vault' through daily well-being practices to build resilience for challenging times. 
Tune in now to discover how you can enrich your mental wealth and thrive in both work and life.

More about Emma:
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FREE GIFT HERE


Join the 5-Day Challenge: Turn Social Media into SalesThis challenge is designed to help you:
Streamline Your Strategy: Refine your social media plan to align closely with business goals.Enhance Engagement: Learn tactics to significantly increase user interaction and customer loyalty.Drive Results: Apply practical techniques to convert engagement into measurable saleIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group

Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)