The Social Selling Podcast Daniel Disney

In this episode, host Daniel Disney interviews Tom Boston about using humor in LinkedIn social selling and personal branding. Tom shares his journey from starting as an SDR to building a personal brand around humor and comedy sketch videos. They discuss how humor helps create rapport in sales, how anyone can tap into problems their customers face to create entertaining yet relatable content, and tips for getting started with posting creative content on LinkedIn.

Key Discussion Points:

- Why Tom started posting humorous content on LinkedIn to build familiarity as an SDR cold calling prospects

- How using your existing interests and skills can lead to unique and engaging content

- Overcoming objections that "my industry is boring" or "my prospects won't like silly content"

- Humor being an integral part of building relationships in sales, not just for social media

- Learning through practice - start simple and persist to improve over time

- Focusing on value for the viewer rather than overly slick production

- The importance of believing in yourself and having confidence to start

Guest Bio:
Tom Boston is a LinkedIn Top Voice and Brand Manager at Salesloft. "Making Sales Fun," he creates entertaining videos that highlight sales problems and frustrations. His content entertains over 300,000 followers.

In this controversial episode of the Social Selling Podcast, host Daniel Disney is joined by sales trainer Benjamin Dennehy, known as the "UK's most hated sales trainer," to discuss the good, the bad, and the ugly of LinkedIn. Despite a history of disagreements, Daniel and Benjamin find common ground on many issues facing the LinkedIn platform and sales professionals today.

Key Discussion Points:

- The importance of prospecting as a foundational sales skill
- Why the goal of getting good at selling is to become an "order taker"
- How LinkedIn has gone from a valuable resource to a "dumping ground for anybody with a thought now"
- The saturation of low-quality sales advice from inexperienced "gurus" on LinkedIn
- Strategies for cutting through the noise, like posting actual cold calls
- The need to consistently provide value and prove your credibility over the long term

In this episode of the Social Selling Podcast, host Daniel Disney is joined by Jay Schwedelson, founder of Subjectline.com and Guru Media Hub, to discuss LinkedIn newsletters. They explore how LinkedIn newsletters work, why they beat the algorithm, tips for creating compelling newsletters, and more. Listeners can expect to learn best practices for leveraging LinkedIn newsletters to grow their audience and engage their connections.

Main Discussion Points:

- How LinkedIn newsletters differ from regular posts and why they have higher visibility and subscriber rates

- Tips for creating an attention-grabbing newsletter name and compelling subject lines

- Using AI tools like Gemini to easily create newsletter content from existing assets like videos

- Ideas for developing newsletter content like surveying your audience and repurposing existing posts and comments

- The importance of avoiding a hard sales pitch and focusing on value and relationship building

This episode of the social selling podcast focuses on the importance of personalization in sales outreach and how to effectively research prospects to enable more personalized messaging. Host Daniel provides a step-by-step guide on where to find personalized information about prospects on LinkedIn and how to turn that information into customized conversation starters that help build relationships.

Key Discussion Points:

- The majority of sales messages today are generic and not personalized, representing a huge missed opportunity

- The amount of research time invested in a prospect should correlate with their potential deal value

- LinkedIn profiles offer lots of personal details to enable custom messaging, especially the summary, work experience, skills, and content sections

- Look at both prospect's personal LinkedIn activity and their company's LinkedIn activity for shareable content to comment on

- Research other employees at the company to find conversational hooks if the decision maker has a limited LinkedIn presence

- Supplement LinkedIn with website, social media, and external press research to build a 360-degree view

- Personalized outreach boosts response rates and nurtures authentic relationships

In this episode of the Social Selling Podcast, host Daniel Disney provides tips on how salespeople and entrepreneurs can get more people to connect with them on LinkedIn. He explains why it's important to optimize your LinkedIn profile, establish relevance and shared connections, and personalize connection requests - especially for senior-level prospects. Listeners will learn strategies to boost their LinkedIn connections and build relationships.

Key Discussion Points:

- Optimize your LinkedIn profile to look as professional as possible so prospects view you as credible

- Increase shared connections and connections within a prospect's company to establish relevance before sending a request

- Personalize connection requests to senior leaders by referencing their content or demonstrating potential value

- For most prospects, a personalized note may not be necessary and could deter them from connecting

- Build your personal brand so prospects recognize you and see your value before connecting

In this episode of the Social Selling Podcast, host Daniel Disney tackles the common question of when is the best time to post on LinkedIn. He explains how the best times to post have evolved over the years as LinkedIn usage has changed. The focus is no longer on finding an optimal posting time, but rather on creating valuable content that resonates whenever it's shared.

Key Discussion Points:
- In the past, there were clear best times to post during regular business hours of Monday-Friday 9-5pm when LinkedIn usage was primarily desktop-based. This has changed as LinkedIn is now used constantly across devices.

- Good content performs well at any time as long as you have built awareness and a quality network. Bad content will underperform regardless of when it's posted.

- When locally focused, Monday-Friday 8-9am, 11:30am-1:30pm, and 4-6pm tend to see small spikes in engagement around typical work routines. But usage continues evenings and weekends too.

- The focus should be on developing inspired, passionate content vs. trying to determine optimal posting times. Share when ideas feel fresh and you are excited to post.

- Capture ideas to post later when you already have recent content actively posting. You can now schedule future posts natively in LinkedIn.