Phillip Shoemaker thinks we’re at a critical turning point for the web, with identity and privacy being core, foundational priorities. Imagine an internet where it's easy to provide just the data you want or need to exchange. Envision being able to protect your anonymity, no questions asked. Shoemaker isn’t exactly new to the topic of turning points for the web. He grew up in Cupertino, around the corner from Apple headquarters. His dad was an engineer at IBM. He eventually ended up working for Apple in 2009 where he helped the company navigate one of the biggest turning points in internet history — the launch of the App Store In today’s podcast episode, we reflect on Shoemaker’s career experiences and discuss why he’s now focused on decentralized networks of trust.