With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand's unique online merchandising strategy is paramount. But how do you get started? In today's episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, Northface, and more. With a wealth of experience in the space, Salee unveils the blueprint for constructing a commerce empire that stands the test of time. Discussed in this episode: Merchandising tactics tailored for both online and brick and mortarThe secrets behind effective marketing strategies and mastering the art of brand managementNavigating the evolving retail landscape with insights on trends, personalized consumer experiences, and technology adoption