On this episode we are talking with Caleb Fowler. Caleb discusses the current landscape of virtual events, emphasizing the importance of building trust in a market where skepticism is high. He shares insights on how to effectively engage clients through virtual events, the significance of understanding one's ideal client, and strategies for scaling a business using these events. The discussion also touches on the evolution of virtual events post-pandemic, the challenges of attracting high-quality leads, and practical tips for creating engaging experiences that reduce Zoom fatigue. We'll discuss the challenges of customer acquisition, the importance of having a proven process for conversion, and the competitive advantages that events can provide for businesses. They share insights on the breakthrough method that has helped them scale their business and the significance of trust and certainty in the current market. The discussion also touches on the early struggles of E3 Events and how they pivoted to teach others about successful event execution. We Discuss 06:00 Building Trust in a Distrustful Market 12:03 Creating Engaging Virtual Event Experiences 17:48 Choosing the Right Format for Your Event 23:56 Understanding Your Ideal Client's Needs 29:50 The Breakthrough Method: A Proven Process 38:11 The Birth of E3: A Turning Point 45:05 Starting Where You Are: The Path Forward