What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years? That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify. She's the former Head of Email at Copyhackers and the current Founder of the Nicki Elbaz email consulting firm. A warm welcome to the Strategic Marketing Show, Nikki Elbaz. You can find Nikki over at NikkiElbaz.com. Topics discussed on this episode include:Is email more or less important than it used to be?Why is that?How has it changed?What’s an example of a successful style of email for different stages of the buyer journey? - Awareness - Consideration - Conversion - Loyalty - Advocacy What’s an example of a firm that’s making great use of email at the moment?Not necessarily thinking about what we’ve been talking about so far, what's the number one thing marketers need to incorporate into their strategy?