The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project Abagail Pumphrey - Business Strategist
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The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast
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How to Maintain Your Marketing in Under an Hour a Day
In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects of my business.
By dedicating just one hour a day, five days a week, to strategic marketing tasks, I've been able to achieve significant results while still having ample time to devote to serving my clients and growing my business in meaningful ways.
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Let's dive into these strategies together and discover how you can maximize your marketing impact without sacrificing precious time and energy! We’re talking about:
Why You Need an Awareness Platform and a Nurture Platform
Choosing Your Platforms
Instagram Marketing Strategies and Analytics
Balancing Experimentation with Repetition
Instagram Stories and Building Awareness
Don’t be Afraid to Sell
How to Use Email
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With
There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold me back from doing what I really want to accomplish.
Join The Co-op - The Membership for Online Businesses
Connect with Abagail
Instagram
All the Links!
Highlights from today’s show:
One Surprising Fear Despite What I Have Built
What It Really Feels Like to Be On the Outside
The Real Reason Women Don’t Talk About Money
How I Trick Myself Into Talking to Strangers
One Way I May Never Be Able to Relate to My Audience
Why It Can Be So Hard to Meet People Where They’re At
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Digital Marketing Trends: The Rise of Faceless Marketing
Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to sell a digital product, not necessarily for someone looking to build a local-based business.
People are leveraging this trend, specifically on Instagram, to build a brand without showing their faces and with the use of stock imaging. I feel like this trend is just a natural continuation of things like faceless blogs for example. People can utilize stock and place a focus on their words without worrying about what they look like. And it really does work if it’s done correctly! Faceless marketing still keeps the human element without associating an identity therefore making it more relatable.
In this episode, you’ll learn:
Why Faceless Marketing Works (and Has Always Worked)
The Number One Thing That Builds a Brand Long-Term
The Best Way to Utilize Faceless Marketing
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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How I Diversified from 1:1 Clients to Digital Products & Courses
Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover:
The Story Of The Late Lunch That Changed Everything
How I Went Out On A Limb To Solve a Simple Problem
Three Situations You Might Find Yourself In And How I Could Help
Other Areas You Will Inevitably Grow In As You Grow An Audience
The One Marketing Activity You Should Be Doing To Build Your Business
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Generate $1k in the Next Two Weeks with my Pre-Sales Method
Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast.
Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network
Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner!
I was approached as someone who built a business and asked to appear on the TV show. All I had seen was a sizzle reel for the show and I basically went in blind. I really think that this is going to have a good impact. Starting out, I had no idea what this experience was going to be like– but I said yes anyway!
Key topics from this episode:
Shoot dates changing at the last moment
Styling myself and finding a last-minute makeup artist
Dealing with self-doubt and imposter syndrome
My free day in Los Angeles
What this means for the second half of my career
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Customer Reviews
An amazing podcast!
From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Amazing content for Service Based Businesses
Love your podcast, you both bring so much value to your listeners. Thank you!
we love ❤️ it all fun and love ❤️ emily.
it was so much fun.🏆