836 episodes

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project Abagail Pumphrey - Business Strategist

    • Business
    • 4.6 • 275 Ratings

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast

    How to Maintain Your Marketing in Under an Hour a Day

    How to Maintain Your Marketing in Under an Hour a Day

    In today's fast-paced digital world, the pressure to keep up with marketing trends and strategies can be overwhelming. However, I've found that by streamlining my approach and focusing on efficiency, I can effectively balance marketing efforts with other essential aspects of my business. 
    By dedicating just one hour a day, five days a week, to strategic marketing tasks, I've been able to achieve significant results while still having ample time to devote to serving my clients and growing my business in meaningful ways. 
    Join The Co-op - The Membership for Online Businesses
    Connect with Abagail

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    Let's dive into these strategies together and discover how you can maximize your marketing impact without sacrificing precious time and energy! We’re talking about:

    Why You Need an Awareness Platform and a Nurture Platform

    Choosing Your Platforms

    Instagram Marketing Strategies and Analytics

    Balancing Experimentation with Repetition

    Instagram Stories and Building Awareness

    Don’t be Afraid to Sell 

    How to Use Email


    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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    • 34 min
    Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With

    Social Media Doesn’t Always Feel Transparent: Here are 6 Things I Deeply Struggle With

    There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold me back from doing what I really want to accomplish.
    Join The Co-op - The Membership for Online Businesses
    Connect with Abagail

    Instagram


    All the Links!


    Highlights from today’s show:

    One Surprising Fear Despite What I Have Built

    What It Really Feels Like to Be On the Outside

    The Real Reason Women Don’t Talk About Money

    How I Trick Myself Into Talking to Strangers

    One Way I May Never Be Able to Relate to My Audience

    Why It Can Be So Hard to Meet People Where They’re At


    Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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    • 45 min
    Digital Marketing Trends: The Rise of Faceless Marketing

    Digital Marketing Trends: The Rise of Faceless Marketing

    Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to sell a digital product, not necessarily for someone looking to build a local-based business. 
    People are leveraging this trend, specifically on Instagram, to build a brand without showing their faces and with the use of stock imaging. I feel like this trend is just a natural continuation of things like faceless blogs for example. People can utilize stock and place a focus on their words without worrying about what they look like. And it really does work if it’s done correctly! Faceless marketing still keeps the human element without associating an identity therefore making it more relatable. 
    In this episode, you’ll learn:

    Why Faceless Marketing Works (and Has Always Worked)

    The Number One Thing That Builds a Brand Long-Term

    The Best Way to Utilize Faceless Marketing


    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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    • 34 min
    How I Diversified from 1:1 Clients to Digital Products & Courses

    How I Diversified from 1:1 Clients to Digital Products & Courses

    Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. We’re going to cover:

    The Story Of The Late Lunch That Changed Everything

    How I Went Out On A Limb To Solve a Simple Problem

    Three Situations You Might Find Yourself In And How I Could Help

    Other Areas You Will Inevitably Grow In As You Grow An Audience

    The One Marketing Activity You Should Be Doing To Build Your Business


    Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    Generate $1k in the Next Two Weeks with my Pre-Sales Method

    Generate $1k in the Next Two Weeks with my Pre-Sales Method

    Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast.
    Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!
    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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    • 39 min
    Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network

    Behind-The-Scenes: Shooting a TV Show for a Major Streaming Network

    Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner! 
    I was approached as someone who built a business and asked to appear on the TV show. All I had seen was a sizzle reel for the show and I basically went in blind. I really think that this is going to have a good impact. Starting out, I had no idea what this experience was going to be like– but I said yes anyway! 
    Key topics from this episode:

    Shoot dates changing at the last moment

    Styling myself and finding a last-minute makeup artist

    Dealing with self-doubt and imposter syndrome

    My free day in Los Angeles

    What this means for the second half of my career 


    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 1 min

Customer Reviews

4.6 out of 5
275 Ratings

275 Ratings

GoodGood Investing ,

An amazing podcast!

From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!

Fabi Paolini ,

Amazing content for Service Based Businesses

Love your podcast, you both bring so much value to your listeners. Thank you!

Pmjb8 ,

we love ❤️ it all fun and love ❤️ emily.

it was so much fun.🏆

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