Have you ever wondered about the inner workings of publishing companies in different parts of the world? This week's host Rachel sits down with Alessia Fiorello, who until recently worked as a Junior Marketing Manager for an educational digital textbook company called Deutschfuchs in Bonn. In this episode, they discuss the differences between Germany and the rest of the world, the essential tools needed to market books online, and the unexpected perils of book fairs. Alessia Fiorello Instagram @booksbyalessia Mentioned in this episode: Deutschfuchs: https://deutschfuchs.de/english/ PISA Reports, The State of Learning and Equity in Education: https://www.oecd.org/pisa/ On Earth We Are Briefly Gorgeous by Ocean Vuong: https://www.goodreads.com/en/book/show/41880609  Episode Transcript: Hosted and edited by Rachel Cahill (Ireland Podcast Officer) Twitter: @SYPIreland Instagram: @sypireland If you have any questions about this episode or wish to partake in the show, drop us a line at [email protected]