28. How to become a marketer for journalism, with Fiona Spooner
Description
Join us in this episode of the FT Talent Show as we speak with Fiona Spooner, Managing Director of Consumer Revenue Growth at the Financial Times.
With over 20 years of experience in the industry, Fiona shares valuable insights into the ever-evolving world of media and marketing, also touching on career development, from the challenges of returning to work after maternity leave to the importance of being open-minded and curious in a constantly changing industry.
Fiona also discusses the misconception surrounding marketing and the scientific data and technology that lies behind it, as well as the importance of creating and maintaining a positive culture in the workplace. Tune in for this engaging and informative discussion on the latest trends and developments in media and marketing, and how to navigate them in your career.
Looking for a new guide to drive innovation and change?
The Talent Show is a new podcast series from FT Talent, a hub of innovation from the Financial Times. Hosted by under 30s for under 30s around the world. Each episode we have important conversations for you and with you. We speak to experts in different fields, and bring you in to ask them your burning questions and delve deep into the topics that really matter to the younger generation today, find inspiring tips, analyse trends and bridge generational gaps. And we didn't just rely on our own curiosity - we invite our audience of bright students and early career professionals from all over the world to ask questions directly to our guests.
The FT Talent Challenge is a competition from the Financial Times that invites bright young talent from all over the world to pitch solutions aimed at solving our most pressing business challenges. This podcast gives you a taste of the creative, educational and entrepreneurial atmosphere at FT Talent Challenges. FT Talent is a commercial division of the Financial Times.
The FT Newsroom is not involved in its production. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Subscribe to our Youtube channel: http://bit.ly/3X1kwkk
Visit our website: http://bit.ly/3wUut8J
Follow us on social media:
Instagram: http://bit.ly/3X1N65f
LinkedIn: http://bit.ly/3E6k9yv
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Talent Show, Virginia Stagni welcomes Jon Slade, the Chief Commercial Officer of Financial Times, who shares an intriguing journey that defies the conventional career path. Despite not boasting an illustrious academic career, Slade's story is a testament to the power of...
Published 07/26/23
In this compelling episode, we engage with Juliet Riddell, the head of new formats at the Financial Times. Riddell is at the forefront of a revolution in the way news is presented, with an innovative approach that involves the use of video formats to narrate stories through unconventional mediums...
Published 07/24/23