"Multi-factor authentication? You better get it today. Don't wait till tomorrow." – Jim Goldman We talk a lot about SaaS companies in this show, but today, we’re bringing you something a little different. Jim Goldman, CEO of Trava and one of our favorite cybersecurity experts, joins host Jara Rowe to discuss the complexities of cybersecurity across healthcare and banking, including their unique challenges and regulatory requirements. Jim discussed how healthcare organizations navigate a web of medical providers, claims processors, and pharmacies while adhering to the stringent HIPAA regulations. He also discusses how banking and finance sectors have long led the way in cybersecurity, thanks to rigorous compliance standards meant to protect both consumer data and financial integrity. He offers compelling analyses and real-world examples, like how a simple multi-factor authentication (MFA) oversight can lead to billion-dollar repercussions. In this episode, you’ll learn: How the  banking and healthcare industries keep our sensitive information safe and how it all comes back to those pesky (yet essential!) regulationsThe importance of regulations like HIPAA and how they help guard this vast data network and ensure your health information stays secureYet another reason why Multi-Factor Authentication (MFA) is a cybersecurity must-have Jump into the conversation:  [00:00 - 00:46] Introduction to cybersecurity beyond SaaS and Jim Goldman [00:47 - 02:58] How cybersecurity differs in Healthcare and Banking vs. SaaS [02:58 - 05:41] The most pressing cybersecurity threats facing healthcare organizations today [05:41 - 08:25] How healthcare institutions are adapting their cybersecurity to ensure data integrity [09:17 - 13:00] ​​Key cybersecurity risks in banking and finance and how they are mitigating these risks [13:01 - 14:33] What is GDPR?  [14:34 - 15:11] What is PCI DDS? [15:11 - 16:11] How financial institutions prioritize cybersecurity initiatives to maintain compliance [16:45 - 19:48] Jara’s receipts Connect with the Guest: Jim Golman’s LinkedIn Connect with the host: Jara Rowe’s LinkedIn Connect with Trava: Website www.travasecurity.com Blog www.travasecurity.com/blog LinkedIn @travasecurity YouTube @travasecurity