Creative thinking—humankind's unique ability to combine unrelated and abstract ideas—has been utilized in countless ways since the dawn of humanity. Every day, people in creative and non-creative fields take advantage of creative thinking to reach all kinds of goals, personally and professionally. Joey Cofone, founder of Baronfig and author of The Laws of Creativity: Unlock Your Originality and Awaken Your Creative Genius, joins me on the Tech Talks Daily podcast to share the inspiring tech startup story behind Baronfig. We all began our lives creative, and many let go of it as they got older. But how can you reawaken your creative side? Together we dispel the myth that only a select few people are creative. In his book, Joey defines creativity, how it works, and how you can harness it in your everyday life. He demystifies the creative process by uncovering the thinking and science behind it. We explore the 39 laws that contain illuminating concepts and powerful instruction. Each law is illustrated with inspiring, enlightening, and surprising stories of iconic creators across history—including Albert Einstein, Serena Williams, Martin Luther King Jr., Harry Houdini, Grace Hopper, Bruce Lee, and many more by simply breaking down how they wielded creativity to reach incredible heights.