Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.
His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.
Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.
In this episode, we explore many topics, including:How Seth deals with overwhelmHow Seth chooses projectsHow to say “no” to the unimportant and set boundariesLong work vs. hard workThe world’s worst bossHow to find your “smallest viable audience”Non-marketing books that are master classes in great marketingCrafting April Fool’s jokesAnd much, much more…
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"An overactive ego is a tyrant." - Michael Pollan
Michael Pollan (@michaelpollan) is the author of seven previous books, including Cooked, Food Rules, In Defense of Food, The Omnivore's Dilemma, and The Botany of Desire, all of which were New York Times bestsellers. A longtime contributor to The...
“All these things you’re sure are true — what if they weren’t?”
— Safi Bahcall
Safi Bahcall (@SafiBahcall) is the author of Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries. Loonshots describes what an idea from physics tells us about the behavior...
Welcome to a special episode called Tea Time with Tim, in which I solicited phone numbers and called a handful of you to field any questions that you might have.
Among other topics, we discuss:How to go about finding a mentor.The meaning of life.How to extinguish anxiety.Cocktails.Relationship...