Commodities like steel are a challenge to differentiate based on product features. So, conventionally, steel companies are forced to compete almost solely on price/margins to win orders from customers/dealers. Unfortunately, 'price' is very difficult factor to sustain as differentiator. However, there a way for companies to differentiate themselves using reliability of service in commoditised markets like steel. Tune in to find out how MSP Steel and Power Ltd. transformed its strategy and operations to create a clear distinctive edge in the steel industry. To read more about how reliability can be sustainable competitive edge for companies read:https://www.vectorconsulting.in/research-publications/equipment-manufacturing/reliability-of-delivery-brand-positioning-opportunity-for-custom-manufacturing-organizations/