In the previous episode of this series, we discussed the challenges and probable pitfalls of implementing a pull distribution strategy as against a conventional push system. We left off the discussion at the end of the pilot phase. In this episode, we chart out the journey from the end of the pilot phase to the scale-up phase and look at how the nature of challenges change in this phase. We conclude by discussing how these can be tackled to ensure speed and effectiveness of this transformation journey. Tune in! Find out more about implementing the pull distribution system here: https://www.vectorconsulting.in/research-publications/consumer-goods-and-retail/the-road-less-travelled/