In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media.  So how can you craft a personal brand, one that resonates and prompts people to choose YOU over anybody else? Well, that's exactly what we're diving into on today’s episode. Press play now!   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado