163 episodes

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

The Unified Brand - Branding Podcast Elements Brand Management

    • Business
    • 5.0 • 4 Ratings

The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding, they make sure every brand touchpoint is unified and on-brand and is fuelled by purpose and clear brand vision. Join Chris Outlaw as he demystifies and simplifies this often misunderstood practice. Chris is also occasionally joined by expert branding guests who will give you a wider understanding of the topic.

    Brand Strategy Workshop - 4 Reasons you should workshop your brand

    Brand Strategy Workshop - 4 Reasons you should workshop your brand

    Brand strategy workshops, the 4 reasons you should workshop you brand.



    This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.



    Do Feel like your brand could use improving but not sure where to start?

    Or are you looking to build upon and grow your existing brand to create more impact?

    Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call

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    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

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    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw

    Instagram - https://www.instagram.com/elementsbrandmanagement/

    Facebook - https://www.facebook.com/ElementsBrandManagement/

    Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00



    Support the show



    Free Brand Development Resources



    How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj



    Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq



    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

    • 9 min
    Pricing isn't about price with Melina Palmer from the Brainy Business

    Pricing isn't about price with Melina Palmer from the Brainy Business

    Is Price Really All That Matters?Think about it - how often do you buy something solely based on the price tag?The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising ways on the latest episode of The Unified Brand Podcast.Melina breaks down why focusing solely on price might be hurting your sales, and unveils the hidden factors that truly drive value. Want to unlock the secrets of strategic pricing and take your business to the next level? 



    Do Feel like your brand could use improving but not sure where to start?

    Or are you looking to build upon and grow your existing brand to create more impact?

    Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call

    ------------------------

    SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

    -----------------------



    Other Social Channels

    YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw

    Instagram - https://www.instagram.com/elementsbrandmanagement/

    Facebook - https://www.facebook.com/ElementsBrandManagement/

    Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00



    Support the show



    Free Brand Development Resources



    How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj



    Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq



    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

    • 51 min
    How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak

    How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak

    Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn your audience into superfans. Customers, who create even more customers.So, how do you do that? 👇Step in, Brittany Hodak. Having worked with the likes of Walmart, Unilever, Amazon, Katy Perry and even Dolly Parton. Brittany is no stranger to helping brand’s build legions of superfans.So, what’s her secret to turning customers into lifelong superfans? 🤔🎧 Well, if you want to learn Brittany’s secret you can listen to this episode of he The Unified Brand Podcast.---------------------------------------------------------------  Brittany's Links Buy the audiobook - Creating Superfans - Buy NowWebsite -  https://brittanyhodak.com Linkedin - https://www.linkedin.com/in/brittanyhodak/  Instagram - https://www.instagram.com/brittanyhodak/ Facebook - https://www.facebook.com/BrittanyHodak/ Twitter - https://twitter.com/brittanyhodak---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

    • 39 min
    8 Steps to Brand Strategy Bliss: Build a Brand Your Audience Loves

    8 Steps to Brand Strategy Bliss: Build a Brand Your Audience Loves

    Feeling lost with your brand?

    This episode is your roadmap to brand strategy success!

    We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart.



    Discover how a strong brand strategy can help you attract your dream audience and skyrocket your business!



    If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos



    --------------------------------------------------------------- 



    BRAND POWER SCORE 

    Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠ 



    --------------------------------------------------------------- 

    Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system? 

    Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠ 



    ------------------------



    SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠ 



    ------------------------



    Other Social Channels

     

    YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠



    Free Brand Development Resources How strong is your brand? 

    Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

    • 17 min
    Navigating Brand Misconceptions & Maximising Your Business Impact with Andrew Myles

    Navigating Brand Misconceptions & Maximising Your Business Impact with Andrew Myles

    In this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses.



    We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company.



    Our guest, Andrew Myles from Liven Creative, joins the conversation, shedding light on the importance of branding strategy and the need for businesses to invest in their brand identity.

    Throughout the episode, we unravel common misconceptions surrounding branding, such as equating it solely with a logo, and emphasize the multifaceted nature of good branding.



    Andrew underscores the necessity for businesses to understand how to measure and value their brand, highlighting the potential for brand evolution over time. As we navigate the complexities of branding, listeners are encouraged to tune in for insightful discussions on fostering brand growth and navigating the dynamic landscape of business identity.



    If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos



    --------------------------------------------------------------- 



    BRAND POWER SCORE 

    Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠⁠⁠ 



    --------------------------------------------------------------- 

    Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system? 

    Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠ 



    ------------------------



    SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠ 



    ------------------------



    Other Social Channels

     

    YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠ 

    Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠ 

    Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠ 

    Website - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠



    Free Brand Development Resources How strong is your brand? 

    Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠ 

    Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠⁠⁠ 

    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

    • 38 min
    What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]

    What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]

    What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success.



    If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos



    --------------------------------------------------------------- 



    BRAND POWER SCORE 

    Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.⁠⁠⁠⁠⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠⁠⁠⁠ 



    --------------------------------------------------------------- 

    Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact?  Or are you seeking an impactful, iconic and memorable logo and brand identity system? 

    Schedule a brand discovery consultation call here -  ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠ 



    ------------------------



    SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠ 



    ------------------------



    Other Social Channels

     

    YouTube - ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠ 

    Instagram - ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠ Facebook - ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠ 

    Twitter - ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠ 

    Website - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠



    Free Brand Development Resources How strong is your brand? 

    Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠ 

    Unified Brand Podcast - Subscribe here - ⁠⁠⁠⁠⁠⁠⁠http://spoti.fi/3sdg5nq ⁠⁠⁠⁠⁠⁠⁠ 

    Brand Building Course - Learn how to build a magnetic brand that stands out from the competition  and grows your business - ⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos

    • 10 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Deannays ,

Great insights on building a brand that resonates

The Unified Brand Podcast delivers great insights around building a brand the resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must listen.

radioestes ,

Great tips

Thanks for the pod!

Alex J Sanfilippo ,

Solid host + content

All around a great show! Not only do I listen but I was also able to be a guest on this show which was a great experience. A+! Keep it up

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