Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like it or not) on what's happening on YouTube, the strategies that the professionals do behind every successful YouTube channel.
Join us as we discuss YouTube strategy and channel strategies, how the industry and the platform are shifting, and discussing the latest tactics, strategies, and trends.
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Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience.
Notables:
Changes to the YouTube Partner Program:
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Published 08/18/23
We're back after a no so long hiatus between episodes.
Let's talk CTV!
What is CTV you ask? Some call it Connected TV, most just call it TV nowadays.
Did you know that YouTube is the leader in CTV? Crazy huh?
In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he...
Published 06/05/23