The Virtual CMO Eric Dickmann

In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of having a clear marketing strategy and how important it is to implement tactics that align with a company's overarching goals.

Natalie tackles the confusion that often surrounds marketing, emphasizing the need to be resourceful when budgets are limited. She elaborates on the importance of understanding and refining an ideal customer profile to make informed decisions about the most effective marketing tactics.  We talk about customer journey mapping and how it can be instrumental in crafting a successful marketing strategy.

This episode is jam-packed with insightful tips and strategies, so don't miss out on the opportunity to learn from one of the best in the industry. Tune in, and let's transform the way you think about marketing strategy!

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/importance-of-marketing-strategy-with-natalie-swan/



A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
https://fiveechelon.com

In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached executive leaders and corporate professionals to enhance their leadership, communication, and business development skills. Nancy is a community and network builder, a keynote speaker, and the author of "Network Like A Fox."

Fractional Connections was founded to bring the fractional community together to learn from one another and share extraordinary opportunities and insights.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/engaging-fractional-executives-s8-ep8/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
https://fiveechelon.com

In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients.
Dean Wayne also co-hosts "This Audience Means Business," an interactive LinkedIn live show where he and his guests discuss and review company messaging.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/attract-new-clients-fractional-cmo-s8ep7/


A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
https://fiveechelon.com

In episode 121, host Eric Dickmann talks with Nick Rimsa - Owner of Tortoise Labs where he offers services as fractional Co-Founder to help ambitious entrepreneurs develop their ideas into profitable apps, products, and services.

Located in Maine, Tortise Labs has a mission is to help Mainers turn their ideas into profitable, scalable startups.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/growing-business-fractional-co-founder-s8ep6/


A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
https://fiveechelon.com

In episode 120, host Eric Dickmann talks with Stacey Danheiser- Founder and CMO of Shake Marketing Group, a B2B focused marketing strategy group. Stacey has years of experience helping B2B companies to grow their revenue, build connections, and uncover customer value as a fractional CMO. As a community builder, she helps other marketers connect and grow through The Soar Marketing Society, a professional online marketing community.
Shake Marketing Group provides B2B marketing strategies that help business leaders drive more revenue and internal credibility through customer insights, a powerful value proposition, and a marketing strategy that the C-suite understands.

For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/fractional-insight-building-community-s8ep5/



A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
https://fiveechelon.com

In episode 119, host Eric Dickmann talks with John Rossman - Founder and Managing Partner of Rossman Partners, a digital transformation marketing agency. Previously, John served as an executive at Amazon.com where he played a key role in launching the Amazon Marketplace business as the Director of Merchant Integration and went on to have responsibilities for the enterprise business.  He leverages Amazon's leadership principles to help others innovate, compete and win in the digital era. 
John is also the author of "The Amazon Way: Amazon's 14 Leadership Principles" and writes a weekly newsletter titled "The Digital Leader Newsletter" on Substack.

For more information and access to the resources mentioned in this episode, visit:  https://fiveechelon.com/leadership-principles-amazaon-s8e4/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: 
https://fiveechelon.com