Description
Hillary Allen is a pro trail runner from Boulder, CO. In this conversation, we talk about Hillary's move away from longtime sponsor, The North Face, to join Brooks -- the footwear and apparel brand based in Seattle, WA. We talk about the considerations that went into the decision, how Brooks is approaching the trail category, and how the brand aligns with Hillary's personal values. We also talk about her win at Madeira Island Ultra Trail and what's next for her competitively.
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Devon Yanko is a professional runner for lululemon living in Salida, CO. She has had a long and very successful career inside and outside of sport. In addition to being a pro athlete, Devon has owned and operated several businesses, mostly in the world of culinary arts. Two weeks ago, Devon and...
Published 03/26/24
This is episode #1 of Second Nature. A new media project from Dylan Bowman and Aaron Lutze, Second Nature focuses on the business of outdoor -- providing analysis and commentary on what's evolving in the outdoor, action, and endurance sport market. In the first episode tackle the following...
Published 03/22/24