Now, more than ever, it's important to be crystal clear in your marketing message of who you help and how you help.   So many coaches that we work with believe that the more people they market to the more customers they'll get. While on the surface this seems like a reasonable conclusion the reality is it's the exact opposite.   A better strategy is to identify your ideal client identity - the people who will most benefit from what you're offering-and create programs and marketing messages that appeal just to them. If you build something they love they'll spread the word for you and become your biggest raving fan.   In this episode of The Wellness Business Podcast you'll discover: 4 Ways To Dial In Your Marketing Message Leading To More Clients Why reducing your overall customer pool will actually lead to more paying clients The importance of creating a marketing message that appeals to your ideal clients and leaves them wanting to learn more about what you do   If you want to start attracting your ideal clients, listen in to learn how to dial in your marketing message and niche.   Links/Resources mentioned on the show:   Crafting Your Marketing Message Freebie: https://www.karenpattock.com/craft-marketing-message/   Episode 245 – 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update: https://www.thewellnessbusinesspodcast.com/episode245/   EP 252 – Why We Stopped Running Facebook Ads And What We Are Doing Instead: https://www.thewellnessbusinesspodcast.com/episode252   Wellness Business Accelerator Waitlist: wbwaitlist.com   How To Identify Your Ideal Client Part 1: https://www.thewellnessbusinesspodcast.com/episode163/   How To Identify Your Ideal Client Part 2: https://www.thewellnessbusinesspodcast.com/episode164/   How To Identify Your Ideal Client Part 3: https://www.thewellnessbusinesspodcast.com/episode165/   Links to Resources:   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/