You don’t need to dance, lip sync, or follow the latest social media trends to grow a loyal following. If you’ve been avoiding showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing, you’re going to love this episode.   Here’s what we’re diving into in this episode:  ·      What it means to be authentic on social media and examples of how to do it ·      How trends can actually backfire when it comes to growing your following ·      Why your videos don't need to go viral to build your brand ·      How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)   Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.    Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/