As creative director Tim Duijf joins us talking about the true champion mentality. The commitment and teamwork it takes to build a community around influencers. After earning his bachelor in economics from the University of Maastricht in The Netherlands, Tim started making videos on Youtube, after no success he was forced to work by his parents. He started his professional career as a teacher in economics, which he enjoyed. After a few months of teaching his students noticed his videos and started to go around the school and the neighborhood. After gaining a few thousand subscribers, Tim decided to quit his job and start making videos full time again. After a little over 2 years gaining almost 300k subscribers, Tim was burned out and wanted to work in the shadows. He started out as content specialist for Riot Games and after 2 years got the chance to work for his idol, Dr. Disrespect. He has now been there for over 4 years as creative director, helping the brand pop out to the Doc’s community. In this episode Tim talks about his reasoning of wanting to work in the shadows, the how and why one should listen to his community, how companies and influencers should work together to create a brand, and the internal cooperation necessary in order to provide content for the community.