John Yunker is a well-known pioneer in the field of web and software globalization, and, by now, one of the perennial contributors to this podcast. I've featured him on three previous episodes: #059, #182 and, most recently, #221. He is the Co-Founder & President of Byte Level Research, an agency that specializes in researching, promoting, and advising on best practices in website globalization. Based in Ashland, Oregon, John has been helping companies improve their global content,...

Andy Klump is a renewable energy executive with nearly two decades of experience living and working in Asia. He is the founder, owner, and CEO of Clean Energy Associates (CEA), a solar energy and storage advisory firm that specializes in technical due diligence and engineering services. Established in 2008, CEAnow employs over 175 professionals around the world, and has completed solar energy and storage projects in more than 65 countries so far. Originally from the U.S., Andy has a...

Kathleen MacLean is the Head of Growth at ev.energy, a London-based Cleantech startup that empowers electric vehicle owners to charge their EV in a simpler, cheaper, and greener way. Launched in 2018, ev.energy’s innovative app keeps track of when energy is least expensive and carbon-intensive, and balances user demand on the energy grid at peak times. As a Certified B Corporation, ev.energy is part of a global community of over 5,000 companies (and counting) that are reinventing business by...

María González-Calvo de Miguel is the Global Lead for Marketing and Communications at Sonnedix, a multi-national Independent Power Producer (IPP) that develops, finances, builds, owns, and operates solar power plants around the globe. Founded in 2009, the company's purpose is to harness the power of the sun to build a bright future. Today, Sonnedix has 400 photovoltaic power plants in operation, construction or under development around the world, with a total production capacity of more than...

This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found herself on other side of the interview process. In conversation with Audrey Wagner, one of the podcast’s co-hosts, Kathrin talks about her definition of ‘branding’, the importance of having a global brand strategy in today's digital economy,...

This week, instead of bringing you a podcast interview, I’d like to share something a bit more personal. I’d like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he’s the reason I’m the person I am today. My father was a nuclear physicist. He was born in 1935 in Lower Silesia, a region that was part of Germany before the Second World War and is now part of Poland. He studied Physics at the university of Erlangen, in Bavaria, which is where he met my mother. As newlyweds,...

Simon Kemp is a global authority on how people use the Internet. As Founder & CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behaviour, and to understand how these trends will impact their success. Originally from Scotland, Simon has been based in Singapore since 2007. In parallel to his work at Kepios, he is also the Chief Analyst at DataReportal, an online reference...

Michelle Carvill is a strategic marketer and entrepreneur, as well as a successful speaker, podcaster, and author. Her latest book, published in 2021, is called Sustainable Marketing – How to Drive Profits with Purpose. In parallel to the book, which she co-authored with Gemma Butler and Geraint Evans, she has developed training programs for the Chartered Institute of Marketing to ensure that sustainability is firmly on the marketing education agenda. Michelle has also developed a certified...

Chris Coulter is the CEO at GlobeScan, an international insights and advisory consultancy that works at the intersection of brand purpose, sustainability, and trust. Founded in 1987 and headquartered in Toronto, Canada, GlobeScan’s purpose is to co-create a sustainable and equitable future. It partners with leading businesses, NGOs, and governmental organizations to deliver insights that guide decision-making, and to build strategies that contribute to a sustainable and equitable world. More...

Bettina Grab has over 15 years of experience in global B2B tech marketing. She is the President at Alder & Co., a leading marketing agency that works exclusively with cleantech and climate-tech companies. Founded in 2014 and headquartered in Portland, Oregon, Alder & Co.'s mission is to advance the adoption of climate technologies until they become universal. Originally from Germany, Bettina has a background in communication sciences, international relations, and journalism. She...

Dr. Michael E. Smith is an applied cognitive neuroscientist and consumer insights professional, who studies the connection between brain function, human behaviour and the decisions we make as consumers. Based in San Diego, California, he is the Founder and Principal Scientist at Adaptation Research, a boutique consultancy that he launched in 2017. He is also an Advisory Board Member at CloudArmy Neuro, a Vancouver-based software company that provides on online neuro-powered marketing research...

Emily Rakowski is the Chief Marketing Officer at EcoVadis, the world’s most trusted sustainability ratings provider. Launched in 2007 and headquartered in Paris, EcoVadis helps businesses reduce risk and drive performance & innovation in their supply chain by evaluating their environmental, labor & human rights, sustainable procurement, and fair-trading practices. The EcoVadis methodology, which is built on international CSR standards, covers over 200 industries across more than 160...

Cynthia Dearin is the Founder & Managing Director at Dearin & Associates, an international business consulting company that helps its clients to access opportunities in fast-growing international markets. I've had the pleasure of featuring her on a previous episode of this podcast, namely episode #174, which came out back in early 2020. Based in Sydney, Australia, Cynthia launched her consulting firm in 2013, and now works with a variety of manufacturing and tech companies that are...

Saleem Ahamed is the Chief Marketing Officer at Plastic Bank, an organization that is helping the world to stop ocean plastic, while improving the lives of those who help collect it. Founded in 2013 and headquartered in Vancouver, British Columbia, Plastic Bank’s mission is to empower the regenerative society by building ethical recycling ecosystems in coastal communities and reprocessing the materials for reintroduction into the global manufacturing supply chain. Currently, the company...

Laurence (Larry) Minsky is an advertising & marketing consultant with clients throughout the globe. He is also a full-time Associate Professor in the Communication Department at Columbia College Chicago. With a background in psychology, Larry started his career as an advertising copywriter over 35 years ago. He went on the become a creative director and marketing strategist, and eventually launched his own consultancy in 2003. Over the course of his career, Larry has worked with for many...

Anna N. Schlegel is the VP of Product, International and Globalization at Procore Technologies, a company that provides cloud-based project-management software for the construction industry. Founded in 2003 and headquartered in California, Procore's mission is to connect everyone in construction on a global platform. With nine offices on three continents, the company now employs 2,500 people globally. Hundreds of thousands of users around the world rely on Procore's collaborative,...

Andy Andersen drives international growth at Tinder, the world’s most popular app for meeting new people. Headquartered in Los Angeles, California, Tinder was introduced almost ten years ago, on a college campus, and has since evolved into the highest grossing non-gaming app globally. It is now available in 190 countries and over 40 languages, has been downloaded more than 450 million times since its launch, and has led to more than 65 billion matches – including more than 145 million new...

Sean Duffy is an international brand strategist and the Founder of Duffy Agency, a strategic marketing agency that specializes in international brand development. Headquartered in Malmö, Sweden, Duffy Agencyworks to fill the expertise gap that business typically experience as they set out to compete on an international stage. The agency has worked with clients from over 30 different countries and has collaborated with partner agencies in 50 other cities around the world. As CEO, Sean divides...

John Yunker is a well-known pioneer in the field of web and software globalization, and he has been featured on two previous episodes of this podcast: episodes #059 and #182. He is the Co-Founder & President of Byte Level Research, an agency based in Ashland, Oregon, that specializes in researching, promoting and advising on best practices in web globalization. For over two decades now, John has been helping companies improve their global content, their websites, and their software...

Ramsey Pryor is the Founding Partner at Port of Entry Partners, a consultancy that helps tech companies conquer international markets. Based in the San Francisco Bay Area, he works with his clients to define their expansion strategy, understand the local market conditions, localize their product offerings, hire world-class talent, build brand awareness, win top accounts, and evolve as a truly global organization. With a background in Economics, Hispanic Studies, and Marketing, Ramsey has...

Giulia Greco is the Localization Programs Lead at Shopify, the leading global ecommerce company headquartered in Ottawa, Canada. Founded in 2006, Shopify is the all-in-one commerce platform to start, run, and grow a business. Its mission is to make commerce better for everyone, everywhere. It now powers over 1.7 million businesses in more than 175 countries, and has over 5,000 employees across the globe. Shopify is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many...

Kathryn Read is an international sales & marketing consultant and a Partner at Uniconsult-Wick & Partner, which is a business management and export consultancy based in Austria. She has over two decades of experience developing niche products in emerging markets, and helping small and medium-size companies to break through international barriers, thereby creating successful entrepreneurs and a thriving global marketplace. Originally from the U.K., Kathryn has a background in French...

Anastasia Leng is the Founder & CEO at CreativeX, a technology company whose mission is to advance creative expression through the clarity of data. Launched in 2015, CreativeX uses analytics tools to help Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, L'Oréal, and Pepsi to measure the efficiency, the consistency, and the impact of their visual marketing content across the globe. Fluent in three languages, Anastasia has been a nomad all her life. She has lived in...

Rachel Carruthers is Head of Internationalisation & Localisation at Canva, the Australian-based SaaS company that makes graphic design simple for everyone. Launched in 2013, Canva is now one of the top 20 unicorn companies in the world, with a current valuation of $15B USD. Today, Canva has over 50M monthly active users in 190 countries & 100 different languages, and 1,400+ global team members, who work to achieve the company's mission: to empower everyone in the world to design...