All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure that customer is fully present for the experience that you designed for them? What is their level of human consciousness at the moment that they are engaging with our experience? How would we as marketers design our experiences differently and how might...

Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the burden of years of knowledge at our company? “We tried that already.” “That won’t work because….” Ask yourself, what would you do different if it was your first day on the job. What assumptions would float away and what curiosities might emerge? This...

Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric...

Experience has a lot to do with expectations. When they are met or exceeded, experiences can create memorable moments in our personal lives or with our most beloved brands. Join Ari & Rajesh as they discuss their favorite experiences from the holiday season and how these experiences are helping them to rethink the norms and expect more

What would it take to have 100% engagement and retention as a brand? Much of the time, marketers tend to think in terms of scalability. But what might happen if we purposefully did things that didn’t scale? What if we allowed ourselves the freedom to explore? A means to delight customers in ways that don’t seem scalable on the surface? Join Ari & Rajesh as they ponder this topic and consider new ways of breaking through the clutter.

Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decision-making progress within a specific group of people. Political campaigns, just like any other marketing campaign, are created specifically to break through in a noisy, and highly saturated environment. But the differences are what make this...

Promotion or prevention. Concrete or abstract. Trait or state. Emotional or Rational. Do you really know what motivates your customers? Good news is that we’ve got behavioral science expert Christopher Graves joining us today for an engaging and illuminating discussion about the complexity of people, many of whom are your buyers. Are you digging deep to understand what your customers are telling you and how that impacting your account-based marketing efforts or your company’s product-led...

Sometimes it seems like AI is taking over the world. And in some ways, it just might be. We know that there is an important partnership that must exist between humans and AI – a partnership that can help brands get to market faster, enhance creativity, optimize operational processes, implement real personalization at scale, and save a ton of money in the process….money that can be reallocated into other avenues and focus areas. Join Ari & Rajesh for this new episode where they talk about...

During this new season of Thematically Speaking, Ari & Rajesh will continue to delve into the world of product growth and B2B marketing beginning with this first conversation sparked by a hiking trail in Ari’s neighborhood in New York. What seemed like a simple, uninteresting path, turned out to be an expansive series of pathways and new routes to discover. Cross-reference that with one of Rajesh’s favorite books, “Start with Why” by purpose-driven author Simon Sinek, and this episode...

They spent time together in Napa recently at WPP Stream, a kind of summer camp for marketers. What did they learn? What were the key topics? What insights did they unearth? Join Ari & Rajesh as they reminisce about their bonding during their travels to Napa and highlight key learnings from sessions around “storytelling to storyliving” and the complexity of B2B marketing and all the opportunity it brings.

The answer? They all believe in the beautiful aspect of the basics, or fundamentals (or Fundies as Met’s fans might recognize). There is something beautiful about the basics as they are the stepping stones for success in marketing and product-led growth. Join Ari & Rajesh as they discuss how to get back to the basics and the importance of the fundamentals, while still being progressive and successful marketers.

How many times have you or someone you work with used the term “single source of truth?” Yes, data is imperative to any business, but to be used most effectively, data must be about more than scoreboard keeping. If you approach data from a small perspective, it simply becomes a reporting tool. The scoreboard may give you the data, but it doesn’t tell you the "why." The "why" can help you unlock the real truth that sits beyond just the numbers (and helps you not get on Ari's nerves). 

This week on Thematically Speaking, Ari & Rajesh dive into some very different brands and what each can teach us about growth hacking and B2B marketing The answer? Pay attention to your super fans. Every brand has them. Even Velveeta. Tune in as Ari & Rajesh discuss how activating these super fans could be the changing dynamic in your brand growth.

People will believe almost anything. Are birds real? Is the earth really flat? Is it because we as humans are constantly searching for communities and a place to feel that we truly belong? Or is it because it’s only natural to want to be surrounded by like-minded individuals who support us, believe in us, and live life in a way that we understand and relate to? Or fundamentally, do people believe in extremities because of our ultimate and insatiable desire for answers? Join Ari & Rajesh...

What’s more important…personalization, customization or simply putting yourself in your users’ shoes? Believe in the power of choice and the importance of context. Join Ari & Rajesh as they unpack these concepts through the lens of real-life experiences.

What is it that makes certain experiences so magical and memorable? From Atari to Disney and everything in between, join Ari & Rajesh as they unpack their favorite experiences and what we can all learn from those special and highly magical moments in our lives.

Mazes vs. Labyrinths…do you know the difference? And what does it have to do with B2B marketing & product growth? 

What can we apply from the basics of infomercials and legends such as Ron Popeil to digital product growth and marketing? 

Ari & Rajesh discuss Rajesh’s recent family trip to Greece and what we can learn from experiences of the past and applications to modern day B2B marketing and product growth.

In this episode of Thematically Speaking with Ari & Rajesh – welcome to the journey! Ari & Rajesh discuss their path here and what’s to come this season.