During this new season of Thematically Speaking, Ari & Rajesh will continue to delve into the world of product growth and B2B marketing beginning with this first conversation sparked by a hiking trail in Ari’s neighborhood in New York. What seemed like a simple, uninteresting path, turned out to be an expansive series of pathways and new routes to discover. Cross-reference that with one of Rajesh’s favorite books, “Start with Why” by purpose-driven author Simon Sinek, and this episode really gets interesting. Join Ari & Rajesh as they delve into the various motivations of marketers and salespeople and how the idea of personal purpose and fulfillment can be as motivating as money to many professionals.