Imagine navigating the often-complex world of equity management with ease. Picture illuminating the path to growth opportunities that you were previously oblivious to. That's exactly what our guest, Peter Walker, head of insights at CARTA, is here to discuss. CARTA is reshaping equity management and providing invaluable insights to companies like Slack, Coinbase, and Robinhood, enabling them to focus on their core mission - building their company. Peter stresses the importance of a clear cap table for investors and how CARTA is revolutionizing this process.  Ever wondered how first-time founders transform into second-time founders, and in the process, create more owners in the ecosystem? CARTA's insights can guide you on this journey. Peter shares how CARTA's cross-functional collaborations between data and marketing teams make their data more valuable for the ecosystem. CARTA's mission to become the infrastructure for startups, and its data-driven approach, is indeed intriguing and holds immense potential for entrepreneurs. Lastly, we delve into Peter’s exciting journey in DataViz and CARTA's bold moves in the VC and liquidity space. He reveals the importance of tooling and iteration in data storytelling and how companies can optimize their buying process. We also discuss trends in startup valuations, employee options and their implications on company acquisitions. CARTA's role in educating employees on equity management and making informed financial decisions is also brought to light. It's a captivating discussion you don't want to miss. Hop in for an enlightening conversation on the future of equity management. Support the show