There is an alarming trend taking place in South America : the steady rise in obesity rates. Despite all the ads and talk about eating healthy, the truth is that getting  access to nutritious foods is still a struggle. In response to this growing health crisis, The Wild Foods has emerged as a game-changer. Our guest today is Patrick Hardy, the Chief Operating Officer of Wild Foods, is at the forefront of this revolution. Hailing from Chile, WildFoods is a consumer packaged goods company committed to disrupting the entire food and beverage industry by producing healthy and sustainable food products. Patrick takes us through Wild Foods' remarkable journey, sharing the CPG company's strategies that include: Focus not just on Healthy products but one that is easily accessible, delicious, and appealing to consumersLeveraging unique digital marketing and bold ad campaigns, to set itself apart in the competitive food industryGrowth to new markets like Mexico by adapting to local tastes and regulations.Join us on the Things Have Changed Podcast to hear from Patrick Hardy and find out how Wild Foods is making healthy eating fun and doable, turning things around in a world full of processed food, and setting new standards for what's on our plates. Helpful links: Patrick Hardy, COO The Wild FoodsThe Wild Foods WebsiteUS website — https://thewildprotein.com/Supermarkets pushing junk foodObesity in South America About Wild Foods: Wild Foods is a healthy food company focused on developing tech-enabled products with the aim of disrupting the Food & Beverages (F&B) industry in Latin America. They have developed a portfolio of +200 SKUs that has allowed them to capture +30% of the market share in Chile in the bars category, on-top of multinational incumbents such as Kellogs, Pepsico, Nutresa, among others. They have a business model based on innovation in product development, digital brand building, digital marketing, technology and talent acquisition. Wild Foods has built a strong, profitable, high-growth business that has experienced 2-3x yoy growth for the past five years with consistently positive EBITDA. Wild Foods continues with its growth and international expansion plans with presence in Chile, Mexico, USA, Colombia and Peru. Support the show