Once again I'm joined by professional marketer and crowdfund-whisperer Zack Applewhite, of Applewhite Games, who shares his expertise in producing successful Kickstarters. 01:34 - Reframing Crowdfunding 12:29 - How To Get Started 20:22 - Pricing & Collaboration 32:55 - Promoting an Idea 39:26 - Spend Money to Make Money, and Other Contrived Platitudes 51:37 - Goals and how to Stretch Them 59:32 - Quickfire Tips! Find Zack on: Twitter: https://twitter.com/ApplewhiteGames Facebook: https://www.facebook.com/groups/dndunlimited YouTube: https://www.youtube.com/channel/UC7r-XEWm-W-8AFML-LAaT_A/ TikTok: https://www.tiktok.com/@zackapplewhite Guilds of Eraegarth: https://www.kickstarter.com/projects/applewhitegames/guilds-of-eraegarth-a-dandd5e-expansion-and-campaign?ref=discovery_newest Find me on: Website: https://www.thinkingcritically.co.uk Twitter: https://twitter.com/ThinkCritDnD Instagram: https://www.instagram.com/thinking_critically_dnd/ Facebook: https://www.facebook.com/ThinkingCriticallyDnD YouTube: https://www.youtube.com/channel/UCH_BSgazjwyshzo1jazHeaQ Patreon: https://www.patreon.com/thinkingcritically Ko-fi: https://ko-fi.com/thinkingcritically References: 'Marketing' episode of Thinking Critically Jamey Stegmaier - Kickstarter Lessons Learned Patrons: Robert Hartley @RobertHartleyGM: https://www.patreon.com/RobertHartleyGM Optional Rule @optionalrule: https://www.optionalrule.com/ Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/ Matt Street @mpstreet88: https://www.virtualtimehustle.com/ Intro Music: 'Local Forecast' by Kevin MacLeod Intermission Music: 'Chill' by Kevin MacLeod Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod