For certain parents, a stroller isn’t just a product—it’s a lifestyle signifier. For the past 100 years or so, one stroller brand at a time seems to reign supreme, until it’s dethroned by the next up-and-comer. Right now, UPPAbaby is that “it” stroller. But with new customers being born every minute, how do they maintain a stronghold? Podcast production by Jess Miller, with help from Madeline Ducharme and Cleo Levin. Slate Plus members get ad-free podcasts and bonus episodes of shows like Dear Prudence and Slow Burn. Sign up now to listen and support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices