Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented...
Published 04/04/24
Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:
Caroline’s marketing reset: Simplify marketing jargon for more effective communicationPivoting marketing from a cost centre to a revenue enginePrioritising tasks for greater efficiency and...
Published 02/27/24