I get this one a lot. "Coach, I’m getting stock [or RSUs, ISOs, PIUs, Phantom, etc. etc.] as part of my compensation package.  How do I value this? How do I gauge what the right amount is?" FYI…that’s Restricted Stock Units, Incentive Stock Options, Profit Interest Units, Phantom Stock (yes, it’s a thing) and several other variations of stock-ish type compensation. Well, like just about everything everybody ever asks me, this comes down to a number of considerations and what’s important to you. There is no cookie-cutter formula however, I’m never at a loss for ways to help you consider your options (see what I did right there?). Join me today for What to Know About Startup Equity When Negotiating Your Job Offer! If you'd like to build a great career and lead a rewarding life, check out some of these other places where I share my teachings: 1. Check out the milewalk Academy, my coaching and training site, for freemiums and premiums. 2. I have hundreds of educational and inspirational videos on my YouTube Channel. 3. Grab any of my three books related to interviewing, hiring, and goal setting. All can be found on my Amazon Author Page. 4. Follow me on Instagram, LinkedIn, Twitter (X), TikTok, Threads, and Facebook. 5. Stay in touch with me in your email inbox by joining my newsletter here! --Andy