Watch our episodes on Youtube -  https://bit.ly/watch-uncommon  Zara McDonald and Michelle Andrews are journalists, Co-Hosts of the Shameless Podcast , and Co-Founders of Shameless Media . What I like about these two media entrepreneurs is their ability to identify what works editorially in an overlooked market. The pushback they received from one of the largest digital-first, female media brands, would have taken some fortitude to withstand. But the principled approach to what they believed would work, and that there was a need for a pop-culture podcast for “smart women who love dumb stuff”,  birthed a rational community of women and a business that neither Zara or Michelle probably thought was possible. One year and three months later, they lead a growing community, and have just announced their first branded podcast with Bumble Australia, titled Love etc. I’m fascinated to see what the next few years hold for these two. In this episode we covered: How much they owe to The Daily Mail The death of the celebrity profile The rise of Shameless Shameless Media & monetisation Creator burnout and mental health Confidence and imposter syndrome Election results and diversity of opinions SHOW NOTES: 00:50 - Introduction 03:03 - Podcast setups 05:00 - Co Founder dynamics 06:15 - How much they owe to The Daily Mail 10:20 - Goals growing up 13:50 - The death of the celebrity profile 16:40 - Uncovering Sarah’s Day 20:21 - Blogging is dead 23:00 - Going out alone with Shameless 28:38 - Gaining clout on a saturated market 33:40 - The ah-ha moment 36:50 - The Shameless FB Group Community 43:03 - Adequate monetisation 50:54 - Shameless Media & short term goals 57:31 - Potential investors 01:03:39 - Creator burnout and mental health 01:11:29 - Trolling and online criticism 01:15:20 - Regular publishing days 01:18:50 - Getting into video 01:20:40 - Weird fan moments 01:24:09 - Confidence and imposter syndrome 01:27:38 - Election results & diversity of opinions 01:40:30 - Daily routines 01:41:27 - A book they’d gift 01:42:14 - Best purchase under $200 THINGS MENTIONED: Shameless Podcast Shameless Media Love etc. Bumble Australia Zoom H6 The Daily Talk Show Laura Henshaw Keep It Cleaner The Daily Mail Jade Tunchy Mamamia KIC POD Belle Gibson Sarah’s Day Cancel culture Shameless FB Group Betoota Advocate Zoe Foster Blake Philip DeFranco Tommy Jackett Josh Janssen Normal People - Sally Rooney Everything I Know About Love - Dolly Alderton Muk Hair Curler