Long Overdue: The Creative Boom of Library Marketing (Encore)
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Description
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.
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Published 04/20/24
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
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One solution is Google.
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Published 04/13/24
80% of all advertising is ignored.
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It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.
We’ll talk about a fruit company that printed an open letter to the Pope.
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Published 04/06/24
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