Customers often lie to companies in surveys, polls and focus groups.   Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.   So what are advertisers to do?   One solution is Google.   What we type into the Google search window is like a truth...

80% of all advertising is ignored.   That’s why some advertisers employ cheeky advertising.   It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.   We’ll talk about a fruit company that printed an open letter to the Pope.   An airline campaign that told...