Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community Emily Reagan | Digital Marketing Assistant

An often overlooked part of the online business world: copyright and legal safeguards.
Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation.
My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her career battling over copyrights and business issues in courtrooms across the U.S., Autumn left Big Law behind to start the AWB Firm in 2015 so she could spend her days helping entrepreneurs instead of fighting with other lawyers.
Listen in to learn more about
Potential legal pitfalls that online course creators should be aware of, especially when starting out The three stages of legal protection How course creators can prevent someone from signing up for their course and then stealing it Our experience with copycats and the impact of branding and personal expertise in differentiating oneself from imitators Effective ways to handle refund requests to ensure a fair and positive experience for customers The importance of solid contracts tailored to the specific needs of each business  I love Autumn’s advice because you can apply what she teaches to your own service provider business. I see a lot of new VAs get stuck in this startup phase thinking about all the legal protections they need for themselves. Don't let the legal part stop you from taking action. 
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Legal protection is essential to the foundation of a healthy, thriving business. Autumn has created an entire library of legal templates that are quick and easy to complete, AND they cost a fraction of working one-on-one with a lawyer. Use my affiliate link and load up your cart with everything you need here.
 
Connect with Autumn
Instagram: @awbfirm Facebook: AWB Firm - Law Office of Autumn Witt Boyd, PLLC  Website: https://awbfirm.com/ Freebie: The AWB law firm exclusively works with online businesses, so they have a front seat to the latest trends, regulations, and potential pitfalls that coaches, creatives, service providers, and course creators need to know about. From text message marketing to knowing if you really need that trademark registration, you need the 2024 Legal Report: ​What Online Business Owners Need To Know To Stay Compliant and Protected.  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot i

Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth.
 
I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience elevating numerous global brands. She had a quick rise to TikTok fame and currently has over 980k+ followers who learn from her tutorials and love her upbeat lifestyle content. 
Listen in to learn more about
monetizing TikTok content and new revenue streams for content creators tips for improving podcast audio quality and microphone techniques writing better video captions to maximize engagement and connect with your audience on a deeper level strategies for creating engaging TikTok content and maximizing reach TikTok's algorithm and repurposing strategies for different platforms creating valuable tutorials that resonate with your audience and establish authority in your niche Helen is such an inspiration because she's so upbeat, positive, and authentic. When you see someone like that doing well on TikTok, it's a breath of fresh air and a great reminder that it's okay to play and show up as yourself!
 
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Check out Helen’s FREE Beginner TikTok 101 Course to teach you how the app works, how to create successful content, and have confidence in posting videos.
 
Connect with Helen:
Instagram: @themuthership @hellosocialize  Facebook: Hello Socialize Website: https://www.hellosocialize.com/ 


Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule. 
My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and business owner who runs The Academic Society and helps grad students with time management and productivity. She’s figured out how to run a couple of businesses at the same time and serve her clients with Evergreen Newsletters.
In this episode, you’ll learn more about
Setting up profitable evergreen newsletters that generate consistent revenue and nurture lasting customer relationships How to leverage email marketing for time freedom and scale your business without sacrificing your personal life Post-launch email marketing strategies that can increase customer retention The benefits of incorporating evergreen content into your email campaigns for long-term success  
Tune in to hear Toyin share how virtual assistants can repurpose their clients’ best-performing content as a 3-6 month evergreen newsletter sequence that brings in sales on autopilot.
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long-form content creators who want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long-form unstructured content into ready-to-use copy for show notes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Grab Toyin’s Freebie: Evergreen Newsletter Audio Guide A 16-minute audio guide that helps business owners monetize their email list without writing weekly newsletters. The guide answers the following questions: What is an evergreen newsletter? Why might I want to implement an evergreen newsletter strategy in my business? What are the benefits of having an evergreen newsletter as part of my marketing strategy? What are the steps for setting up an evergreen newsletter?
 
Connect with Toyin:
Instagram: @drtoyinalli Facebook: Dr. Toyin Alli Website: https://www.drtoyinalli.com/   
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside.
This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons.
Listen in to learn more about
my top 10 podcasting lessons after doing 200 episodes pod fade and effective strategies to prevent it collaboration, consistency, and organizational tips to keep things running smoothly how to identify and capitalize on podcasting trends while staying authentic to your brand the benefits of working with a team you enjoy and align with I’m all about being transparent and want you to know what's happening behind the scenes. I am never the person who tries to pretend I can do it all because there's no way in hell I could do it alone.
 
Sponsored by Castmagic
Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.
 
Links mentioned in the Show:
Listen to my episode on Launch Your Private Podcast with Lindsay Padilla and Nora Suddth, co-founders of Hello Audio Listen to episode #26 Managing Podcasts with Emily Porter  *Check out Michelle Sorro’s course The Podcast Accelerator Capsho: AI copywriting for podcasters *Otter.ai: transcription tool *My affiliate links. If you purchase these programs, I could receive a small commission. I only recommend vetted programs and tools I use myself! 
 
Connect with Emily Porter:
Instagram: @emily.s.porter Website: https://www.emilyporter.co/    Connect with Shannon Govern:
Instagram: @sgovern.marketing 


Connect with Emily Reagan:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing.
In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels.
Listen in to learn more about
Why the "six-figure VA" myth is holding you back Strategies for switching from hourly pricing to value-based pricing The importance of niche specialization and finding your unique selling prop Practical tips for attracting those high-paying clients I want to help you make more money AND find fulfillment and purpose in your work. We need to stop comparing ourselves to these unrealistic income claims and realize this doesn’t happen overnight.
 
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup   



Links mentioned in the Show:
Check out these other job titles you can claim instead of “virtual assistant” Freelancer Story: VA to 6-Figure Agency Owner with Heidi Schmidt #198 Building a Virtual Assistant Agency Model with Tasha Booth #197 Launch E-mail Strategy with Brittany McBean #142 How to Add Your Personality to Your Copy with Laura Belgray #148  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr  
3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Here’s what I see happen with freelance service providers:
We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more. 
This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist.
We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we love.
Listen in to learn more about
6 common mistakes service providers make with packages confidently pricing your services to maximize your earning potential attracting high-paying clients and positioning yourself as an in-demand expert in your field connecting and networking with like-minded service providers in a supportive community   
Tune in because I’ll help you avoid these common mistakes and set yourself up for success so you don’t max out your capacity.
 
Sponsored by The Digital Marketer’s Workgroup
Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup
 
Links mentioned in the show:
Brittany McBean’s course The Premium Proposal*: Master the art of persuasive proposals. Improve your process. Raise your prices. Work with better clients.        *my affiliate link- if you purchase this program, I could receive a small commission. Episode 193: How Virtual Assistants Can Go From Hourly to Project Rates  
Connect with Emily:
Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together: 
Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services