Attracting Attention through effective Marketing in CRM In this episode, we begin a three-part series on customer relationship management (CRM). This episode focuses on the "Attract" phase, discussing how businesses can draw attention to their brand, products, and services. Whether you're a business owner refining your marketing strategy or someone preparing for the Salesforce Administrator certification, this episode provides valuable insights. We explore the creation and management of campaigns, the importance of lead generation, and the role of AI in modern marketing efforts. Join us as we set the stage for understanding the full lifecycle of business relationships, starting with attracting potential customers. Resources: Salesforce Einstein Trust Layer - https://www.salesforce.com/artificial-intelligence/trusted-ai/ Explaining the Einstein Trust Layer Salesforce Video - https://www.salesforce.com/news/stories/video/explaining-the-einstein-gpt-trust-layer/Watch here - https://youtu.be/VyAoVXSBnrA?feature=shared