In this final installment of our Attract, Attain, Retain series, we dive deep into the crucial topic of customer retention within CRM systems. Discover why retaining an existing customer is significantly more cost-effective than acquiring a new one and explore the pivotal role of Salesforce in facilitating customer service through case management. We delve into the concept of case deflection, self-service solutions, and the challenges of effective issue resolution. Learn about intelligent routing, support processes, and the ethical implications of AI in customer service. Join us as we explore how AI is revolutionizing CRM, enhancing productivity, and ultimately helping businesses retain customers by providing exceptional support. Don't miss this comprehensive discussion on how marketing, sales, and service intersect to create a seamless customer experience.Watch here - https://youtu.be/OXdSac-v5T0?feature=shared