Useful Content | DIY Content Strategy for Business Owners Juma Bannister | Content Strategy & Video Creation

This episode of the Useful Content Podcast features Kris Granger, a lecturer, trainer, and digital marketing manager at Volvo Group Sweden. Chris shares his extensive experience in customer research, segmentation, and crafting effective digital marketing strategies. The discussion covers the significance of speaking to customers to understand their behaviors and preferences, and why customer insights should precede marketing tactics. Chris emphasizes the importance of testing consumer behavior, using the STP (Segmentation, Targeting, Positioning) framework for tailored marketing, and the role of generative AI in content creation. Additionally, he touches on brand building through models like the Kapferer Brand Identity Prism and the Brand Pyramid, stressing the transformational power brands can have on individuals. The conversation is grounded in practical advice for entrepreneurs and business owners on engaging with their target audience through various digital platforms and strengthening their marketing efforts by building more authentic brand-customer relationships.


Kris Granger is our teacher in this episode.


Connect with Kris:


Linkedin: https://www.linkedin.com/in/kris-granger-1123b213/


All Socials: @krisgranger Website: https://www.krisgranger.com/


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Produced by Relate Studios:


www.relatestudios.com


Music by Relate Studios


Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)


Linkedin: https://www.linkedin.com/in/jumabannister


X (Twitter): https://twitter.com/jumabannister

In this episode of the Useful Content Podcast, host Juma Banister interviews Candice Davis Blackman, a certified content and email marketing specialist. They delve into effective content planning and strategy, emphasizing the importance of understanding your business's methodology and audience before generating content. Candice shares insights on utilizing tools and templates for strategized content creation, the role of headlines, repurposing content, and the appropriate application of AI in the content creation process. They also discuss the common pitfalls of content marketing, such as comparison and the temptation to seek quick results, underscoring the value of commitment to a content strategy over time. Candice encourages a focus on organic growth, understanding one's unique methodology, and warns against the lure of supposed quick fixes in content marketing.


00:00 Unlocking the Power of Content: Strategies for Engagement

00:18 Meet Candice Davis Blackmon: A Content Marketing Maestro

00:37 The Essential Tools for Content Planning and Creation

01:22 The Art of Repurposing Content: A Sustainable Strategy

03:08 The Journey of a Content Marketing Strategist

09:44 Crafting a Content Plan: The Blueprint for Success

11:55 Methodology Matters: Building a Solid Foundation

19:47 The Role of Tools in Content Creation and Strategy

27:05 The Art of Content Creation: Beyond the Basics

27:51 Embracing AI in Content Strategy: A Balanced Approach

30:09 AI as a Tool for Editing and Image Creation

30:48 The Power of Confidence in Content Creation

35:39 Repurposing Content with AI: Maximizing Efficiency

38:30 Navigating the Content Overload: Strategies and Tools

45:46 The Importance of Persistence in Organic Content Strategy

49:59 Connecting with Candace: Insights and Contact Information


Candice Davis-Blackman is our teacher in this episode.



Connect with Candice: 

Linkedin: https://www.linkedin.com/in/candicedavisblackman/

All Socials: @socialrebellionmarketing


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Submit your Questions!

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Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister 

In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and the effectiveness of segmenting and repurposing content to build momentum and engage audiences efficiently. Justin provides practical tips for businesses to improve their content reach and audience engagement by focusing on distribution and leveraging content effectively.


00:00 Welcome to the Useful Content Podcast

00:38 Introducing Justin Simon: A Master of Content Distribution

01:19 The Art of Content Creation and Distribution

05:34 Embracing Experimentation in Content Strategy

08:16 Owning Your Niche: The Power of a Unique Term

13:28 Unleashing Content Beyond Gating: Strategies for Engagement

21:49 Building Momentum with Content: Strategies and Insights

23:28 Unlocking Content Marketing Momentum

24:53 The Pitfalls of Content Creation and Distribution

25:56 Crafting a Strategic Content Plan

28:01 Building a Content Distribution Flywheel

31:36 Consistency: The Key to Content Success

38:31 Customizing Your Content Strategy

43:19 Final Thoughts: Platform Native Content and Audience Expectations


Justin Simon is our teacher in this episode.



Connect with Justin: 

Linkedin: https://www.linkedin.com/in/justincsimon

Website: https://jwww.justinsimon.co


SPOTIFY

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Submit your Questions!

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Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister 

In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms.


00:00 Overcoming LinkedIn Content Creation Fears

00:15 Introducing Michelle J. Raymond: LinkedIn Expert

00:36 The Power of Consistency on LinkedIn

00:48 The Importance of Team Involvement in LinkedIn Success

00:58 Optimizing Personal and Company Pages Before Content Creation

01:17 The Ultimate Focus: Creating Useful Content

01:56 Michelle's Diverse Content Creation Journey

03:06 The Impact of LinkedIn on Michelle's Career

03:31 Adapting to Audience Preferences in Content Creation

07:01 The Significance of Asking for Help in Business Growth

09:52 Setting Business Goals for LinkedIn Strategy

12:00 The Importance of a Strong LinkedIn Presence

17:48 LinkedIn as a Team Sport: Amplifying Brand Presence

23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page

26:03 Maximizing Your LinkedIn Profile and Company Page

27:22 Key Differences Between Personal and Company Pages on LinkedIn

29:34 Content Creation Strategies for LinkedIn Success

34:26 Embracing Your Unique Digital Presence on LinkedIn

37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content

41:32 Personalized Advice for New and Established Business Owners on LinkedIn

45:14 Closing Thoughts and Encouragement for LinkedIn Users


Michelle J.Raymond is our teacher in this episode.



Connect with Michelle: 

Linkedin: www.linkedin.com/in/michellejraymond/


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Subscribe to the Useful Content Newsletter

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Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister 

In this episode of Useful Content we discuss the mental barriers content creators face when they perceive their ideas are too similar to those of larger creators. It emphasizes the importance of releasing original content despite external similarities, encouraging creators to focus on the uniqueness of their personal experiences and perspectives. Juma shares personal experiences of hesitance in releasing content due to fear of being seen as copying larger creators but resolves to not let these perceptions stifle creativity. The episode aims to empower creators to share their unique thoughts and ideas without fear, ensuring they contribute innovative content to their platforms. Additionally, it touches on future episodes focusing on mindset and strategy for content creators in business.


00:00 Welcome to a Different Kind of Podcast Episode

00:16 Navigating the Challenges of Content Creation

01:35 The Dilemma of Originality in a Crowded Space

03:57 Deciding to Share Your Unique Ideas

05:50 The Importance of Releasing Your Content

09:47 Embracing Unfinished and Untested Thoughts

11:41 Expanding the Mindset Beyond Tactics and Strategy

12:45 Closing Thoughts and Future Directions


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APPLE

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Subscribe to the Useful Content Newsletter

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Submit your Questions!

https://jumabannister.formaloo.me/questions


Thanks for listening.


Produced by Relate Studios:

www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister


Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister/

X (Twitter): https://twitter.com/jumabannister

In this episode of Useful Content Podcast Lee Densmer shares her insights on creating a successful content strategy with a super simple framework known as the rule of threes. She emphasizes the importance of focusing on the right channels, measuring results effectively, the critical nature of owning a channel, and adapting content for maximum impact. Lee breaks down her framework into five key components: goals, buyers, themes, distribution channels, and metrics, with three elements in each category. This approach aims to simplify content marketing efforts, reduce overwhelm for small teams, and ensure strategic content development. The discussion also covers the significance of not spreading efforts too thin across multiple platforms, the pitfalls of shiny object syndrome in marketing, and the advantages of being 'strategically subtractive' to refine content marketing strategies.


00:00 The Power of Followers: A Reality Check


00:11 Introducing Lee: Content Marketing Strategist


00:24 The Rule of Threes: Simplifying Content Strategy


04:16 The Framework of Threes Explained


05:05 Goals, Buyers, and Themes: The First Steps


09:06 Choosing the Right Distribution Channels


11:59 The Importance of Measuring the Right Metrics


15:50 Navigating Market Noise and Focusing on Leads


16:26 Establishing Brand Awareness in New Categories


17:23 Content Strategy Insights for 2024


19:11 The Power of Being Strategically Subtractive


20:40 Avoiding Shiny Object Syndrome and Simplifying Strategies


22:38 Leveraging Existing Content and Recommendations


26:57 Recap and Framework for Effective Content Marketing


28:03 Connecting and Engaging Beyond the Content


Lee Densmer is our teacher in this episode.



Connect with Lee: 

Linkedin: https://www.linkedin.com/in/leedensmer

Website: https://www.globiacontent.com

 


SPOTIFY

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APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688


Subscribe to the Useful Content Newsletter

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Submit your Questions!

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Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com




Music by Relate Studios

Host: Juma Bannister



Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister 

X (Twitter): https://twitter.com/jumabannister