Trust is at the core of everything we do in this business, and there’s no-one better to talk about this than Chris Maughan of I-PRAC.  He has been studying trust for more than 25 years and in this episode shines a spotlight on its paramount importance in building relationships with guests, reducing uncertainty, and shaping confidence. Airbnb says they ‘want to build the world’s most trusted community’.  They underscore this by assuring potential guests they will  ‘dedicate a knowledgeable and experienced team to monitor any suspicious activity in our marketplace’. Yet, they are just what they call themselves - a marketplace - and with more people seeking out direct book options to save money on service fees, it is on the operators to deliver a haven of trust in their online presence. The conversation explores ways that hosts and property managers can instill trust-building elements, like trust pages, transparent listings, and reduce uncertainty in all their communication.   This episode is a part of  SSTIR Crazy Month which is sponsored by Proper Insurance‍ Proper Insurance is committed to providing short-term rental owners with a comprehensive insurance solution. Call Proper Insurance today at 1-888-631-6680     Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS545