Do people really think about their impact on the environment when they go on vacation? Do they actively seek out locations and properties that clearly state their sustainability features?   Reports and statistics are telling us that Gen Z is the most enlightened generation when it comes to responsible tourism, and we should be hooking into that and making it a part of our marketing and operational strategies for the future. In today’s episode I am joined by Marc Ribail, the co-founder and Head of Sustainability at Inspired Living Solutions, and founder of QALIA, a sustainability certificate program for the luxury market. This episode is a part of  SSTIR Crazy Month which is sponsored by Proper Insurance‍ Proper Insurance is committed to providing short-term rental owners with a comprehensive insurance solution. Call Proper Insurance today at 1-888-631-6680 Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS548