Successful companies in the vacation rental business have defined their core values and strive to shape their culture and guide their decision-making processes by them. In this episode, first in a series of interviews with property managers of Gulf Shores and Orange Beach, Deb Furlong of Beach Getaways, talks about the crucial role of their core values and how they are integrated into every aspect of the business. From interactions with owners and guests to team meetings and vendor relationships, Deb emphasizes the significance of trustworthiness, empathy, and servant leadership in fostering a positive work environment and building lasting relationships with stakeholders. We need your help to prevent STR bans and unreasonable regulations!!! In an effort to make our voices heard and start the conversation with top level decision makers the CanStays Rental Alliance Conference is happening April 20-22 in Banff Alberta. We need you to attend, we need you the share this message, we need you to get involved. Use the coupon VRF100 to save $100 when you BUY YOUR TICKET _____________________________________________________________________________ Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS550